mobile-menu-icon
GM Authority

Chevrolet U.S. Sales Down 10.4 Percent To 164,367 Units In April 2017

Cumulative U.S. sales of GM’s Chevrolet brand decreased 10.4 percent to 164,367 units in April 2017.

It’s important to note that there was one fewer selling day in April 2017 compared to April 2016. The numbers listed in this report do not adjust for differences in selling days.

Retail sales decreased 7.5 percent or 10,027 units to 134,562 units, representing 75.8 percent of total Chevrolet sales for April 2017. That compares to 134,562 retail sales in April 2016, which represented 73.4 percent of total Chevrolet sales.

Fleet sales decreased 17.5 percent or 9,048 units to 39,832 units, representing 24.2 percent of total Chevrolet sales for April 2017. That compares to 48,880 fleet sales in April 2016, which represented 26.6 percent of total Chevrolet sales.

Sales Summary - April 2017 - Chevrolet - United States

SalesSales Mix
Total164,367183,442-10.4%-19,075100.0%100.0%
Sale TypeApril 2017April 2016April 2017 / April 2016April 2017 - April 2016April 2017April 2016
Retail124,535134,562-7.5%-10,02775.8%73.4%
Fleet39,83248,880-18.5%-9,04824.2%26.6%

Individual model sales performance was as follows:

Sales Results - April 2017 - USA - Chevrolet

MODELAPR 2017 / APR 2016APRIL 2017APRIL 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
BOLT EV* 1,292**4,384 *
CAMARO+17.17% 8,7377,457-7.69%24,035 26,038
CAPRICE+238.89% 6118-15.27%172 203
COLORADO-11.01% 9,22110,362-4.25%31,579 32,982
COMMERCIAL TRUCK* 739**2,611 *
CORVETTE-12.29% 2,7563,142-10.01%8,560 9,512
CRUZE+50.62% 21,31714,153+46.40%75,240 51,394
EQUINOX+0.23% 20,65520,607+3.58%83,364 80,486
EXPRESS+3.18% 6,8716,659+10.39%22,270 20,174
IMPALA-61.05% 3,2138,249-34.97%25,235 38,803
MALIBU-20.21% 17,36421,763-34.53%52,369 79,985
SILVERADO-19.68% 40,15449,990-5.77%168,621 178,955
SONIC-67.76% 1,6455,102-47.74%9,265 17,729
SPARK-44.84% 1,7003,082+7.32%8,840 8,237
SS-57.77% 250592+57.29%1,779 1,131
SUBURBAN-24.39% 3,2284,269+11.54%16,673 14,948
TAHOE-1.83% 7,4117,549+7.76%30,064 27,900
TRAVERSE-22.56% 9,43712,186-0.81%38,789 39,105
TRAX+44.32% 6,5094,510+36.37%24,870 18,237
VOLT-8.88% 1,8071,983+23.45%7,370 5,970
CHEVROLET TOTAL-10.40% 164,367183,442-3.06%636,090 656,172

About The Numbers

  • All percent change figures compared to April 2016, except as noted
  • There were 26 selling days in April 2017 and 27 selling days in April 2016
  • Starting in September 2016, GM began reporting sales of the Chevrolet City Express and Low Cab Forward on a single line entitled Commercial Truck

Further Reading & Sales Reporting

The GM Authority staff is comprised of columnists, interns, and other reporters who provide coverage of the latest General Motors news.

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

Comments

  1. Chevy i’s far weaker than I realized. It has a lot of room for growth.

    Reply
    1. Specifically?

      Reply
  2. Chevrolet has its best line up on 30 years yet ranks in third behind both Ford and Toyota, respectively. Retail sales decreased 7.5 percent or 10,027 units to 134,562 units, representing 75.8 percent of total Chevrolet sales for last month.
    Since restructuring Chevrolet hasn’t grown in terms of rank even though great efforts have been put into remaking the image of the Bowtie.
    The market isn’t stagnant. Ford overtook Toyota four years ago and Hyundai keeps growing.
    Chevrolet is still a dammaged brand and will be so until it regains sales on the coasts. A solid example of this can be found in Malibu’s inability to gain traction–Sonota and Altima continue to sell better.
    Chevrolet, and GM, have his transaction prices but also have high enough quality to win with automotive sales popularity.

    Reply
    1. The positive changes that come as a result of restructuring a brand like Chevy do not happen overnight, nor do they take one or two generations of products. They takes decades to show in image, mind share, perspective, cachet, and ultimately sales and market share.

      The fact that Chevy finally has competitive or “better than competitive” that products for a generation or two is great, but won’t solve the issues in a fortnight or even within a year or two. Look at Hyundai and Kia and how many decades it took for it to even be recognized by potential buyers.

      Chevy is still riddled with image problems around the U.S. and Canada (and more so, Europe), hence the “real people not actors” ads in the U.S., which aim to address that. But ultimately, as you said, the room for growth is there, especially at the expense of others.

      With the investments and changes that have been made and continue to be made, I expect to start seeing real results in 2020-2030 timeframe…

      Reply
      1. I agree that change in customer perception takes time. Ford got unusually lucky as they are now even growing on the east coast (with sub par product, no less).
        I think we underestimate the still looming effects of the bailout on conservative truck buyers.
        Also, Chevrolet has it’s best line up in 40 years with blockbuster CR and JD quality scores but duds like Trax are problematic. Also GM dumbing down certain Chevrolet products to justify Buick is baffling.
        Chevrolet is so globally damaged that withdrawal from India was the only option. I wish GM still controlled Vauxhall as this UK brand has familiar roots in India.
        GM must do business in such a large and growing market but needs a new brand without baggage for the region that can rebadge and sell Chevrolet product with success.
        GM abused Chevrolet for too many years meaning sales outside of the Americas and China is foolish. Now GM must either purchase or build up a new brand for the rest of the world.
        My bet is that a shrunken 8.5 million in yearly sales (including Wurling) should look for a high quality partner.

        Reply

Leave a comment

Cancel