Chevrolet U.S. Sales Down 10.4 Percent To 164,367 Units In April 20175
Cumulative U.S. sales of GM’s Chevrolet brand decreased 10.4 percent to 164,367 units in April 2017.
It’s important to note that there was one fewer selling day in April 2017 compared to April 2016. The numbers listed in this report do not adjust for differences in selling days.
Retail sales decreased 7.5 percent or 10,027 units to 134,562 units, representing 75.8 percent of total Chevrolet sales for April 2017. That compares to 134,562 retail sales in April 2016, which represented 73.4 percent of total Chevrolet sales.
Fleet sales decreased 17.5 percent or 9,048 units to 39,832 units, representing 24.2 percent of total Chevrolet sales for April 2017. That compares to 48,880 fleet sales in April 2016, which represented 26.6 percent of total Chevrolet sales.
Sales Summary - April 2017 - Chevrolet - United States
|Sale Type||April 2017||April 2016||April 2017 / April 2016||April 2017 - April 2016||April 2017||April 2016|
Individual model sales performance was as follows:
- Chevrolet Bolt EV sales totaled 1,292 units
- Chevrolet Camaro sales increased 17.17 percent to 8,737 units
- Chevrolet Caprice sales increased 238.89 percent to 61 units
- Chevrolet Colorado sales decreased 11.01 percent to 9,221 units
- Chevrolet Commercial Truck sales totaled 739 units
- Chevrolet Corvette sales decreased 12.29 percent to 2,756 units
- Chevrolet Cruze sales increased 50.62 percent to 21,317 units
- Cruze retail deliveries were up 24 percent
- Chevrolet Equinox sales increased 0.23 percent to 20,655 units, of which 4,500 were of the all-new 2018 Chevy Equinox
- Equinox retail deliveries were up 23 percent
- Chevrolet Express sales increased 3.18 percent to 6,871 units
- Chevrolet Impala sales decreased 61.05 percent to 3,213 units
- Chevrolet Malibu sales decreased 20.21 percent to 17,364 units
- Chevrolet SS sales decreased 57.77 percent to 250 units
- Chevrolet Silverado sales decreased 19.68 percent to 40,154 units
- Chevrolet Sonic sales decreased 67.76 percent to 1,645 units
- Chevrolet Spark sales decreased 44.84 percent to 1,700 units
- Chevrolet Suburban sales decreased 24.39 percent to 3,228 units
- Chevrolet Tahoe sales decreased 1.83 percent to 7,411 units
- Chevrolet Traverse sales decreased 22.56 percent to 9,437 units
- Traverse retail deliveries were up 19 percent
- The crossover had its best April and calendar year to date sales ever on a retail basis
- Chevrolet Trax sales increased 44.32 percent to 6,509 units
- Trax retail deliveries were up 45 percent
- The crossover had its best April and calendar year to date sales on both a total and retail basis
- Chevrolet Volt sales decreased 8.88 percent to 1,807 units
- Chevrolet crossover sales set a new April and calendar year to date record for both total and retail sales
Sales Results - April 2017 - USA - Chevrolet
|MODEL||APR 2017 / APR 2016||APRIL 2017||APRIL 2016||YTD 2017 / YTD 2016||YTD 2017||YTD 2016|
About The Numbers
- All percent change figures compared to April 2016, except as noted
- There were 26 selling days in April 2017 and 27 selling days in April 2016
- Starting in September 2016, GM began reporting sales of the Chevrolet City Express and Low Cab Forward on a single line entitled Commercial Truck
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- April 2017 GM sales results
- U.S. GM April 2017 sales results
- U.S. April 2017 Chevrolet sales results
- U.S. April 2017 Cadillac sales results
- U.S. April 2017 Buick sales results
- U.S. April 2017 GMC sales results
- GM Canada April 2017 sales results
- Canada April 2017 Chevrolet sales results
- Canada April 2017 Cadillac sales results
- Canada April 2017 Buick sales results
- Canada April 2017 GMC sales results
- GM China April 2017 sales results
- Global April 2017 Cadillac sales results
- U.S. GM April 2017 sales results
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Chevy i’s far weaker than I realized. It has a lot of room for growth.
Chevrolet has its best line up on 30 years yet ranks in third behind both Ford and Toyota, respectively. Retail sales decreased 7.5 percent or 10,027 units to 134,562 units, representing 75.8 percent of total Chevrolet sales for last month.
Since restructuring Chevrolet hasn’t grown in terms of rank even though great efforts have been put into remaking the image of the Bowtie.
The market isn’t stagnant. Ford overtook Toyota four years ago and Hyundai keeps growing.
Chevrolet is still a dammaged brand and will be so until it regains sales on the coasts. A solid example of this can be found in Malibu’s inability to gain traction–Sonota and Altima continue to sell better.
Chevrolet, and GM, have his transaction prices but also have high enough quality to win with automotive sales popularity.
The positive changes that come as a result of restructuring a brand like Chevy do not happen overnight, nor do they take one or two generations of products. They takes decades to show in image, mind share, perspective, cachet, and ultimately sales and market share.
The fact that Chevy finally has competitive or “better than competitive” that products for a generation or two is great, but won’t solve the issues in a fortnight or even within a year or two. Look at Hyundai and Kia and how many decades it took for it to even be recognized by potential buyers.
Chevy is still riddled with image problems around the U.S. and Canada (and more so, Europe), hence the “real people not actors” ads in the U.S., which aim to address that. But ultimately, as you said, the room for growth is there, especially at the expense of others.
With the investments and changes that have been made and continue to be made, I expect to start seeing real results in 2020-2030 timeframe…
I agree that change in customer perception takes time. Ford got unusually lucky as they are now even growing on the east coast (with sub par product, no less).
I think we underestimate the still looming effects of the bailout on conservative truck buyers.
Also, Chevrolet has it’s best line up in 40 years with blockbuster CR and JD quality scores but duds like Trax are problematic. Also GM dumbing down certain Chevrolet products to justify Buick is baffling.
Chevrolet is so globally damaged that withdrawal from India was the only option. I wish GM still controlled Vauxhall as this UK brand has familiar roots in India.
GM must do business in such a large and growing market but needs a new brand without baggage for the region that can rebadge and sell Chevrolet product with success.
GM abused Chevrolet for too many years meaning sales outside of the Americas and China is foolish. Now GM must either purchase or build up a new brand for the rest of the world.
My bet is that a shrunken 8.5 million in yearly sales (including Wurling) should look for a high quality partner.