Cadillac’s rebuilding process is far from over, but the brand’s president, Johan de Nysschen, is pleased with what has been accomplished in a short period of time, according to The Detroit News.
de Nysschen moved Cadillac to New York City a year and a half ago to provide some separation from the General Motors mothership back in Detroit, Michigan. The risk has been worth the reward, according to the Cadillac chief.
Since the relocation, Cadillac has put a decisive plan into action and the positives are already cropping up.
The brand’s revenue has increased over the past two years; average transaction prices have climbed to surpass BMW, hovering around $55,000; global sales rose 40.9 percent during the month of April and de Nysschen thinks Cadillac are being parked in the right driveways for sustained growth.
“Our aim is not to park a Cadillac in every driveway, but the right driveways,” he said. “The plan is on track.”
He also reiterated North American sales are projected to stay flat until new product is launched in 2018. $12 billion is being spent to launch two new vehicles a year through the end of the decade. These vehicles will be the real test in the market, including the Cadillac XT4 crossover.
In the meantime, the NYC move is still being considered a positive catalyst for change by executives. Cadillac CMO Uwe Ellinghaus said the brand has attracted new talent from a variety of other industries to help rebuild the Cadillac brand.
“It’s working very well,” said Ellinghaus. “I can say that we were able to attract talent from the luxury automotive space as well as the luxury non-automotive space.”
Cadillac moved just 23 people to NYC when it announced its relocation. Now 120 employees staff the brand’s SoHo headquarters, hailing from the aviation, hospitality, banking and fashion industries.