Cadillac Escalade sales decreased in the United States and in Canada during April 2017.
Cadillac Escalade Sales Results – United States – April 2017
Cumulative U.S. deliveries of the Cadillac Escalade totaled 2,608 units in April 2017, a decrease of 13.3 percent compared to 3,007 units sold in April 2016. Those 2,608 units were comprised of:
- 1,487 units of the regular-length Escalade, a decrease of 17.8 percent compared to 1,808 units sold in April 2016, and
- 1,121 units of the extended-length Escalade ESV, a decrease of 6.5 percent compared to 1,199 units sold in April 2016
In the first four months of the year, cumulative Escalade sales decreased 9 percent to 10,113 units. The 10,113 units were comprised of:
- 5,787 units of the regular-length Escalade, a decrease of 15.3 percent, and
- 4,326 units of the Escalade ESV, an increase of nearly 1Â percent
Sales Numbers - Cadillac Escalade - April 2017 - United States
MODEL | APR 17 / APR 16 | APRIL 17 | APRIL 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
---|---|---|---|---|---|---|
ESCALADE | -17.75% | 1,487 | 1,808 | -15.26% | 5,787 | 6,829 |
ESCALADE ESV | -6.51% | 1,121 | 1,199 | +0.96% | 4,326 | 4,285 |
TOTAL | -13.27% | 2,608 | 3,007 | -9.01% | 10,113 | 11,114 |
Cadillac Escalade Sales Results – Canada – April 2017
In Canada, Escalade deliveries decreased 4.3 percent to 202 cumulative units in April 2017. The 202 units were comprised of:
- 133 units of the regular-length Escalade, a decrease of 11.9 percent compared to 151 units sold in April 2016, and
- 69 units of the Escalade ESV, an increase of 15 percent compared to 60 units sold in April 2016
In the first four months of the year, cumulative Escalade deliveries decreased 6.9 percent to 694 units in Canada. The 694 units were comprised of:
- 403 units of the regular-length Escalade, a decrease of 26.7 percent, and
- 291 units of the Escalade ESV, an increase of 49.2 percent
Sales Numbers - Cadillac Escalade - April 2017 - Canada
MODEL | APR 17 / APR 16 | APRIL 17 | APRIL 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
---|---|---|---|---|---|---|
ESCALADE | -11.92% | 133 | 151 | -26.73% | 403 | 550 |
ESCALADE ESV | +15.00% | 69 | 60 | +49.23% | 291 | 195 |
TOTAL | -4.27% | 202 | 211 | -6.85% | 694 | 745 |
The GM Authority Take
April represented the third consecutive month of decreasing Escalade sales in the U.S., a development that is both puzzling and concerning given that it comes at a time that SUVs and CUVs are in high demand. Not only that, but the Escalade is one of GM’s most profitable vehicles, if not the most profitable. As such, a drop in Escalade deliveries could negatively impact GM’s earnings in the second quarter of 2017.
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Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.
Comments
Maybe it is time for Cadillac to redesign and refresh the Escalade, then call it the XT8 following the new naming scheme and using a similar sounding name. Add a hybrid power train based on the CT6 so it can get over 30 MPG yet get the same or better HP rating. Lateron, Cadillac can offer a full EV version for truly silent riding.
A redesign/refresh is always welcome – though the front end makes a strong Cadillac statement. However, keep the Escalade name. IMO it resonates with buyers.
Yes, why rid themselves of a powerful name.