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Cadillac CTS Sales Sink 34.6 Percent To 873 Units In April 2017

Cumulative Cadillac CTS sales decreased in the United States and increased in Canada during April 2017.

Cadillac CTS  Sales – April 2017 – United States

Cadillac CTS deliveries in the United States totaled 873 units in April 2017, a decrease of 34.6 percent compared to 1,335 units sold in April 2016. In the first four months of 2017, sales of the CTS decreased 36.7 percent to 3,359 units.

Sales Numbers - Cadillac CTS - April 2017 - United States

MODEL APR 17 / APR 16 APRIL 17 APRIL 16 YTD 17 / YTD 16 YTD 17 YTD 16
CTS -34.61% 873 1,335 -36.72% 3,359 5,308

Cadillac CTS Sales – April 2017 – Canada

In Canada, the CTS recorded 76 deliveries in April 2017, up 15.2 percent compared to 66 units sold in April 2016. In the first four months of the year, CTS sales decreased 26 percent to 194 units in Canada.

Sales Numbers - Cadillac CTS - April 2017 - Canada

MODEL APR 17 / APR 16 APRIL 17 APRIL 16 YTD 17 / YTD 16 YTD 17 YTD 16
CTS +15.15% 76 66 -26.24% 194 263

The GM Authority Take

All vehicles in the midsize luxury sedan/coupe segment saw sales decline during April, including the Mercedes-Benz E-Class, BMW 5 Series, Audi A6 and Lexus GS. Of the three rivals, only the Lexus GS saw a higher percentage sales drop than the CTS. The results place the Cadillac CTS squarely in fourth place in terms of cumulative April sales volume, behind the three German rivals yet ahead of Lexus.

What’s more, the midsize luxury sedan/coupe segment saw cumulative sales volume fall 23 percent in April, demonstrating the shifting consumer behavior dynamics that favor crossover utility vehicles (CUVs) at the expense of sedans.

Sales Numbers - Midsize Luxury Sedans & Coupes - April 2017 - United States

MODEL APR 17 / APR 16 APRIL 17 APRIL 16 YTD 17 / YTD 16 YTD 17 YTD 16
E-CLASS -16.86% 4,059 4,882 +13.19% 16,375 14,467
5 SERIES -30.11% 3,113 4,454 -31.14% 9,754 14,164
A6 -6.86% 1,508 1,619 +4.20% 5,186 4,977
Q70 -19.01% 443 547 +13.98% 2,405 2,110
CTS -34.61% 873 1,335 -36.72% 3,359 5,308
GS -40.36% 597 1,001 -54.07% 2,292 4,990
TOTAL -23.45% 10,593 13,838 -14.44% 39,371 46,016
  • CTS sales include Cadillac CTS Sedan, CTS V-Sport Sedan, and CTS-V Sedan
  • E-Class figures include Mercedes-Benz E-Class Sedan, E-Class Wagon, E-Class Coupe and CLS-Class
  • 5 Series figures include BMW 5 Series sedan and 5 Series GT
  • A6 figures include Audi A6 and S6

Related Sales Reporting

Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.

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Comments

  1. Minus Escalade, Buick must be a larger profit generator.The addition of Avenir will only ensure the continuation of this. ,

    Reply
    1. Not convinced this is true.

      The ATP of Cadillac is significantly higher than Buick, even if you factor out Escalade.

      The least expensive Cadillac starts at $34,000… the most expensive Buick starts at $34,000 (expected for new Enclave). The development costs for models is roughly the same. The (variable) production costs of Cadillacs is higher, but not by much.

      But you really need to consider the potential of Cadillac. Once it:

      1. Fills out the crossover portfolio (resulting in increased sales volume and ATP)
      2. Redesigns the current sedan range redesigned (resulting in increased competitiveness and increased sales volume)
      3. Introduces a new b-segment range (resulting in increased volume and competitiveness while getting “new to brand” customers at the beginning of their luxury car purchasing lifecycle)

      … consider how many cars it will be selling then and at what price.

      That’s why the GM executive team made the decision to increase investment and resources in Cadillac, rather than keep it the same or shrink it.

      It’s all about the potential. The current turn of events, sales volume, performance, etc. is simply left overs from plans made 10 years ago… but is relatively healthy as is.

      Reply
  2. all sedans are a flop these days….people want utility vehicles.

    Reply
    1. Your statement is the definition of a churlish generalization.

      At 4,000 units sold at $65,000 average transaction price, Mercedes-Benz netted $260,000,000 ($260 million) USD from the sale of its E-Class just in the month of April alone.

      Still think sedans are “a flop”? Think again!

      Reply
      1. Yes and no.

        The CUV/SUV is the growing and will be the volume segment moving forward.

        But as you pointed out the high ATP of the Cadillac and other Luxury models will keep lower volume sedan segments viable and profitable.

        Even a coupe or two can be viable if the ATP is right.

        Luxury divisions are able to operate differently than the value volume brands. The way of doing buisness has evolved and will continue to adapt.

        The luxury sedan will not die anytime soon but the will be much lower volume than we have seen in the past. Everyone will use the CUV/SUV for their volume.

        Even the E sales will decline over time but they will still make money and Benz will offer more SUV models.

        Reply
        1. To call luxury sedans a flop is just asinine. So it’s definitely on the “no” side of the “yes and no” statement.

          Anyway, the point is that sedans have a place in all luxury lineups alongside crossovers. Even at current rates, sedans are relatively healthy from a volume and profit standpoint. And who knows whether the tide will swing back in the direction of sedans in the future. We saw this, to a certain extent, in the past with the SUV craze. Perhaps this is a similar cycle.

          About Mercedes:
          – I do not see E-Class declining much from current levels, as it has already declined about 20% over the past 24 months.
          – The company has the most complete SUV/crossover portfolio out of all luxury makers, and will likely offer only one more model in the next few years (GLB). After that, there will be no more new models joining the lineup, leaving it at 8 total models (not counting the pickup truck). Cadillac has much to learn from Mercedes in the crossover space in terms of strategic portfolio planning and positioning.

          Reply
          1. I agree it is not a flop but I think you missed my point.

            The luxury sedan has been the main focus in the past but in the future it will be more the speciality model as time goes on.

            So while it will not be in past volumes the ATP as you pointed out will keep them profitable.

            But when companies like Porshe, BMW, Bentley, Audi and more are moving to these SUV models the buyers will continue to migrate to them.

            Who in the 1980’s would have ever thought the Caprice would not be around and the V8 Chevy would be the minority engine of the fleet.

            So you are correct on the luxury sedan not dying and remaining profitable but no it will not be the segment leader in volume as time goes on.

            Just the way it is trending with no real change insite.

            Even the volume companies will have to make sedan changes as smaller and cheaper CUV modes flood the market.

            Reply
  3. The world would be a better place without rye’s stupid comments…

    Reply

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