Cadillac ATS sales decreased in the United States and increased in Canada during April 2017.
Cadillac ATS Sales – April 2017 – United States
Cadillac ATS deliveries in the United States totaled 1,405 units in April 2017, a decrease of 19 percent compared to 1,737 units sold in April 2016. In the first four months of 2017, sales of the ATS have decreased 24 percent to 4,751 units.
Sales Numbers - Cadillac ATS - April 2017 - United States
MODEL | APR 17 / APR 16 | APRIL 17 | APRIL 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
---|---|---|---|---|---|---|
ATS | -19.11% | 1,405 | 1,737 | -24.03% | 4,751 | 6,254 |
Cadillac ATS Sales – April 2017 – Canada
In Canada, ATS sales increased 43.7 percent to 240 units in April 2017. In the first four months of the year, ATS sales decreased 15.8 percent to 714 units in Canada.
Sales Numbers - Cadillac ATS - April 2017 - Canada
MODEL | APR 17 / APR 16 | APRIL 17 | APRIL 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
---|---|---|---|---|---|---|
ATS | +43.71% | 240 | 167 | -15.80% | 714 | 848 |
The GM Authority Take
Being the oldest vehicle in its class, the Cadillac ATS continues to suffer at the hands of newer competitors, such as the Mercedes-Benz C-Class, BMW 3/4 Series and the Audi A4/A5 lineup. Though the ongoing shift in consumer buying dynamics that favors crossover utility vehicles (CUVs) at the expense of sedans and coupes is undeniable, it didn’t hurt the compact luxury sedan and coupe segment in April, which saw cumulative sales grow 7.15 percent to 24,165 units.
As such, Cadillac would be well advised to either market the ATS family (it recently released a 30-second spot entitled Jack of All Trades focusing on the compact luxury sedan) or replace the ATS lineup with an all-new vehicle (which will possibly be called Cadillac CT3 or Cadillac CT4) so as to increase ATS sales volume, given the obvious opportunity of a growing segment.
Sales Numbers - Compact Luxury Sedans/Coupes - April 2017 - United States
MODEL | APR 17 / APR 16 | APRIL 17 | APRIL 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
---|---|---|---|---|---|---|
C-CLASS | +38.55% | 7,821 | 5,645 | +21.10% | 28,440 | 23,484 |
3 SERIES | -25.36% | 3,494 | 4,681 | -3.46% | 18,131 | 18,781 |
4 SERIES | +20.33% | 3,882 | 3,226 | -3.93% | 11,962 | 12,451 |
A4 | +8.82% | 3,246 | 2,983 | +20.03% | 11,236 | 9,361 |
A5 | +23.86% | 1,007 | 813 | -14.59% | 2,318 | 2,714 |
IS | -18.84% | 2,154 | 2,654 | -31.50% | 7,858 | 11,472 |
RC | -35.79% | 522 | 813 | -43.43% | 2,083 | 3,682 |
ATS | -19.11% | 1,405 | 1,737 | -24.03% | 4,751 | 6,254 |
GIULIA | * | 634 | * | * | 1,600 | * |
TOTAL | +7.15% | 24,165 | 22,552 | +0.20% | 88,379 | 88,199 |
- ATS sales include Cadillac ATS Sedan and ATS Coupe, along with their respective high-performance V variants
- C-Class figures include Mercedes-Benz C-Class Sedan, C-Class Coupe and C-Class Convertible, along with their respective high-performance AMG variants
- 3 Series figures include BMW 3 Series sedan and 3 Series GT, along with their respective high-performance M variants
- 4 Series figures include BMW 4 Series coupe and 4 Series Gran Coupe, along with their respective high-performance M variants
Related News & Info
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Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.
Comments
I think the May 2017 auto sales numbers are going to be shocking, across all platforms, brands, and models. Inventories are high, there are a staggering number of active loans, and car sales have been trending down for the last two month.
We’ll know in 3 days!
Lust.. as this is something you never hear used by potential buyers of a Cadillac ATS and the reason is that there’s no excitement as the 2017 Cadillac ATS is not much different from the 2016 or 2015 ATS and Cadillac has not used the ATS-V.R in promotion.