Buick Verano sales decreased in the United States and in Canada during March 2017 as dealers continue to sell out of the remaining inventory of the model.
Buick Verano Sales – March 2017 – United States
Buick Verano deliveries in the United States totaled 1,146 units in March 2017, a decrease of 50.2 percent compared to the 2,300 units sold in March 2016. In the first three months of 2017, sales of the premium compact sedan decreased 75.2 percent to 2,044 units.
Sales Numbers - Buick Verano - March 2017 - United States
| MODEL | MAR 17 / MAR 16 | MARCH 17 | MARCH 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| VERANO | -50.17% | 1,146 | 2,300 | -75.15% | 2,044 | 8,225 |
Buick Verano Sales – March 2017 – Canada
In Canada, the Verano recorded 348 deliveries in March 2017, a decrease of 50.4 percent compared to March 2016. In the first three months of the year, Verano sales totaled 925 units in Canada, a decrease of 27.3 percent compared to the first three months of 2016.
Sales Numbers - Buick Verano - March 2017 - Canada
| MODEL | MAR 17 / MAR 16 | MARCH 17 | MARCH 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| VERANO | -50.36% | 348 | 701 | -27.28% | 925 | 1,272 |
The GM Authority Take
Assembly of the Buick Verano was discontinued for North American market at the GM Lake Orion plant in 2016, and the sales figures observed in the months following its discontinuation represent run-out sales of models in dealer inventory.
Meanwhile, GM launched an all-new, second-generation Verano in China in 2016 while not doing so for North America. But in September 2016, a GS variant of the new model was spotted undergoing testing at GM’s Milford Proving Grounds, casting a slight amount of hope that the second-generation Verano will make its way to North America at some point in the future.
Another factor that could potentially impact the Verano’s future in North America is associated with the rise in popularity of crossover utility vehicles at the expense of sedans such as the Verano. What’s more, GM’s recent sale of its Opel-Vauxhall division to PSA Group could also impact the model’s future, as Opel was responsible for the majority of engineering work on the Verano, its European platform mate — the Opel Astra family — along with the Delta 2 platform on which the vehicles are based. For its part, GM has stated that its sale of Opel will not hinder its product development plans.
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Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.
Comment
No one buys a “GM” anymore and then decides between Buick and Cadillac. GM leadership is stuck in the 80s on this. No Verano will trouble a future Cadillac!
The demise of Verano has much to do with SUV sales as well as Opel selling Cruze as the Astra sedan.