mobile-menu-icon
GM Authority

Buick Verano Sales Slump To 673 Units In April 2017

Buick Verano sales decreased in the United States and in Canada during April 2017 as dealers continue to sell out of the remaining inventory of the discontinued model.

Buick Verano Sales – April 2017 – United States

Buick Verano deliveries in the United States totaled 673 units in April 2017, a decrease of 72 percent compared to the 2,399 units sold in April 2016. In the first four months of 2017, sales of the premium compact sedan decreased 74.4 percent to 2,717 units.

Sales Numbers - Buick Verano - April 2017 - United States

MODEL APR 17 / APR 16 APRIL 17 APRIL 16 YTD 17 / YTD 16 YTD 17 YTD 16
VERANO -71.95% 673 2,399 -74.43% 2,717 10,624

Buick Verano Sales – April 2017 – Canada

In Canada, the Verano recorded 277 deliveries in April 2017, a decrease of 75.4 percent compared to April 2016. In the first four months of the year, Verano sales totaled 1,202 units in Canada, a decrease of 49.9 percent compared to the first four months of 2016.

Sales Numbers - Buick Verano - April 2017 - Canada

MODEL APR 17 / APR 16 APRIL 17 APRIL 16 YTD 17 / YTD 16 YTD 17 YTD 16
VERANO -75.38% 277 1,125 -49.85% 1,202 2,397

The GM Authority Take

Production of the Buick Verano was discontinued for North American market at the GM Lake Orion plant in 2016, and the sales figures observed in the months following its discontinuation represent run-out sales of models in dealer inventory.

Meanwhile, GM launched an all-new, second-generation Verano in China in 2016, though it did not do so for North America. In September 2016, a GS variant of the new model was spotted undergoing testing at GM’s Milford Proving Grounds, casting a slight amount of hope that the second-generation Verano will make its way to North America at some point in the future. But as time goes on, this appears to be less and less of a possibility.

2016 Buick Verano 09

China-market 2016 Buick Verano

One factor that be playing against the Verano’s future in North America is associated with the rise in popularity of crossover utility vehicles at the expense of sedans such as the Verano. Another circumstance potentially preventing the introduction of the second-gen Verano in North America is GM’s recent sale of its Opel-Vauxhall division to PSA Group. Opel was responsible for the majority of engineering work on the Verano, its European platform mate — the Opel Astra family — along with the Delta 2 platform on which the vehicles are based. For its part, GM has stated that its sale of Opel will not hinder its product development plans.

Related Sales Reporting

Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.

A car-loving millennial. We Are!

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

Comments

  1. Obviously… it is out of production, so sales will continue to “slump” until it is gone.

    The Verano story is a bit sad to me. It was a good idea, but the Verano was flawed from the beginning with odd styling (angry chrome eyebrows over the tail lights), and lackluster fuel economy for its size. I don’t feel that it was ever truly set up for success, and always viewed it as a stop gap car until something better was available. The second gen car is much improved in the looks department, and I would figure that it delivers improved economy as well. It looks like a much more premium package all around. It’s really a shame that we aren’t given access to it in North America when GM already has it in their global product portfolio. It feel like all automakers, and GM especially, don’t care about selling vehicles outside of the mainstream anymore. It’s not just cars like the Verano either, GM could easily dip into the corporate parts bin to create a 2.0T Cruze SS, Malibu SS or TTV6 AWD Impala SS.

    Reply
  2. Tracking the number of Buick Verano sales makes as much sense as keeping track of how many Cadillac ELR were sold in April 2017 given that the cars have been discontinued and cars sold are of those remaining on dealer’s showroom; just to note, Cadillac managed to sell 2 ELR coupes in April 2017.

    Reply
  3. again GM is not thinking –where is the consumer who wants a little better vehicle (lets say Buick )( does not want full size or suv ) I guess they will not be seen in a Buick Store . how does GM except to sell cars by not producing what the people want and then see sales drop . that’s a no-brainer .. although GM is a global co. –lets make all vehicle in AMERICA then ship them to other countries

    Reply
    1. Reply
  4. Once again GM is seemingly lost in the boonies. Their failure to update and enhance this model along with market trends has led to this. A better more efficient powertrain and a few tweaks in styling would have solved a lot and kept this car alive I believe. Now anyone who wants a nicer more upscale compact has to go outside of GM, really stupid Mary and team.

    Reply
    1. The Verano was a hit…seems like they murdered this vehicle and the niche for people who wanted something a bit more upscale than the Chevy Cruze

      Reply
  5. I am really disappointed that Buick discontinue the Verano also. I loved my 2013 Verano Turbo; it was a great car with great performance. It had a lot of technology that appeared “old” in it though, like the driver information center, and a few other things. I was finally in the position to buy my first ever brand new car, and a new Verano Turbo would have been my choice except Buick axed the Verano Turbo early and never came out with the 2nd gen. So now, my first new car purchase instead was a 2017 Cruze Premier last month. It’s a nice car, but it still doesn’t quite compare to what the Buick would have been. I was definitely bummed. For the person who suggested the Regal, I would choose one of those too, if it wasn’t so expensive. I can afford a new compact car. I can’t afford a new midsize premium car, sorry. There is a 15K price difference between the two, and the Cruze won for the low price, and actually more options than the overweight and overpriced Regal. GM ALMOST lost me as a loyal customer for my entire life to Ford. Ford is making cars in my price range that appeal to me with options I desire, I just couldn’t get myself to do it though… yet.

    Reply

Leave a comment

Cancel