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Buick Regal Sales Drop 12.5 Percent To 1,143 Units In April 2017

Buick Regal sales decreased in the United States and increased in Canada during April 2017.

Buick Regal Sales – April 2017 – United States

Buick Regal deliveries in the United States totaled 1,143 units in April 2017, a decrease of 12.5 percent compared to 1,306 units sold in April 2016. In the first four months of 2017, sales of the premium midsize sedan decreased 35 percent to 4,451 units.

Sales Numbers - Buick Regal - April 2017 - United States

MODEL APR 17 / APR 16 APRIL 17 APRIL 16 YTD 17 / YTD 16 YTD 17 YTD 16
REGAL -12.48% 1,143 1,306 -34.96% 4,451 6,843

Buick Regal Sales – April 2017 – Canada

In Canada, Regal sales rose 22.2 percent to 77 units in April 2017. In the first four months of the year, Regal sales decreased 13.9 percent to 267 units in Canada.

Sales Numbers - Buick Regal - April 2017 - Canada

MODEL APR 17 / APR 16 APRIL 17 APRIL 16 YTD 17 / YTD 16 YTD 17 YTD 16
REGAL +22.22% 77 63 -13.87% 267 310

The GM Authority Take

As we anticipated, the vehicle’s sales volume remains substantially depressed following the first quarter of the year, a circumstance that we attribute to two primary reasons. First, the Regal is a sedan in a market that is showing a seemingly-limitless appetite for CUVs. Industry-wide, sedan sales are down roughly 25-30 percent, with crossovers and sport utilities being single-handedly responsible for the decrease.

And second, the current-generation Regal — now in its seventh year on the market — is beginning to show its age. Fortunately, Buick introduced an all-new Regal earlier this month at the New York Auto Show. The vehicle will be available in two body styles — a four-door, sedan-like liftback called the Regal Sportback and a ruggedized wagon called Regal TourX. The all-new Regal share the E2 platform, design, and most features with the 2017 Opel Insignia, 2018 Vauxhall Insignia, and 2018 Holden Commodore.

2018 Buick Regal Sportback Reveal 06

2018 Buick Regal Sportback

2018 Buick Regal TourX Reveal 01

2018 Buick Regal TourX

We expect the all-new Regal to generate higher interest from the marketplace, thereby resulting in sales volume gains. However, the fact that the Regal isn’t a crossover could put a damper the new model’s potential, as is the case with the new Buick LaCrosse.

Related Sales Reporting

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Comment

  1. Not being a sport utility hasn’t hurt Subaru much. The fact that the new Regal is AWD and will be offered in a turbo wagon body that looks rugged should gain this line some attention.

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