We’re back with another trip down memory lane, taking a look at commercials and advertisements of yesteryear with Vintage Ad Break. Here’s something to think about: our commercial today is from 2002. That’s 15 years ago now. From societal standards, this ad could nearly apply for its learner’s permit to drive.
Specifically, we have a Buick commercial from 2002, highlighting its lineup for the model year. And it’s easy to see Buick was undergoing an identity crisis with this ad at this time. The ad brings the famed Harley Early back from the dead to describe why a supercharged V6 engine found its way under the hood of Buick’s midsize sedan, the Buick Regal GS.
While that’s all fine and dandy, the ad makes no mention of who Harley Earl was. Yes, we know who he was, but did the consumer at large know? Probably not.
Earl was GM’s very first head of global design, a coveted title held only by a handful to this day, and was responsible for the Buick Y-Job, the industry’s first concept vehicle. An important figure, no doubt. We think it’s great Buick attempted to play upon its American nostalgia, but the lack of clarity and the fact Earl was never really involved in powertrain (which is what this ad portrays) leaves the ad as a head scratcher.
Thankfully, Buick seems to have found its voice today with its “That’s A Buick” branding strategy. Check out the ad for yourself up above. It might be the only time you see a flock of mid-2000s Buick on a racetrack.