Buick has had a busy year so far with not one, not two, but three new vehicle reveals during the month of April. Along with the announcement of the 2018 Buick Regal Sportback, Regal TourX and Buick Enclave, the latter also happened to usher in Buick’s premium sub-brand Avenir.
So, we tasked our digital mastermind with creating a couple of Avenir variants for the Regal Sportback and Regal TourX to provide a glimpse of what may be to come once the sub-brand fleshes out to nearly all Buick products in the near future. And here they are.
We took the grille directly from the 2018 Enclave Avenir, which itself borrows heavily from the Avista concept. It’s more pronounced design and chrome wings flank the Buick badge and differentiate the Regal Avenir from its regular Sportback brethren, which receives a darkened waterfall grille of sorts.
Moving right along, splashes of chrome have been applied in healthy measure. The vent port, front fascia trimmings and door surrounds are all fixed in chrome to dial up the premium aura Avenir is supposed to serve up. A set of split, five-spoke wheels also helps provide some distinction, pulled from the most premium variant of Insignia Grand Sport.
As for the 2018 Regal TourX Avenir, Buick’s first wagon since the 1990s is supposed to represent a more rugged take on the brand’s “affordable luxury.” We’ve dialed up the premium aspects, but not too much to take away from its soft-roading aspirations. The same wheels can be found at all four corners, and chrome trimming can be seen running along the bottom door sill, on the hatch and along the D-pillar.
Of course, both get proper “Avenir” script badging on the doors, too, a staple of the sub-brand.
So, how’d we do? Did we fall in line with what Buick hopes to achieve from its Avenir sub-brand? Is there too much going on? Or maybe not enough. Judging by what we’ve seen in the 2018 Enclave Avenir, it’s going to be the little things that add up to create an Avenir-branded vehicle.