Buick has had a busy year so far with not one, not two, but three new vehicle reveals during the month of April. Along with the announcement of the 2018 Buick Regal Sportback, Regal TourX and Buick Enclave, the latter also happened to usher in Buick’s premium sub-brand Avenir.
So, we tasked our digital mastermind with creating a couple of Avenir variants for the Regal Sportback and Regal TourX to provide a glimpse of what may be to come once the sub-brand fleshes out to nearly all Buick products in the near future. And here they are.
We took the grille directly from the 2018 Enclave Avenir, which itself borrows heavily from the Avista concept. It’s more pronounced design and chrome wings flank the Buick badge and differentiate the Regal Avenir from its regular Sportback brethren, which receives a darkened waterfall grille of sorts.
Moving right along, splashes of chrome have been applied in healthy measure. The vent port, front fascia trimmings and door surrounds are all fixed in chrome to dial up the premium aura Avenir is supposed to serve up. A set of split, five-spoke wheels also helps provide some distinction, pulled from the most premium variant of Insignia Grand Sport.
As for the 2018 Regal TourX Avenir, Buick’s first wagon since the 1990s is supposed to represent a more rugged take on the brand’s “affordable luxury.” We’ve dialed up the premium aspects, but not too much to take away from its soft-roading aspirations. The same wheels can be found at all four corners, and chrome trimming can be seen running along the bottom door sill, on the hatch and along the D-pillar.
Of course, both get proper “Avenir” script badging on the doors, too, a staple of the sub-brand.
So, how’d we do? Did we fall in line with what Buick hopes to achieve from its Avenir sub-brand? Is there too much going on? Or maybe not enough. Judging by what we’ve seen in the 2018 Enclave Avenir, it’s going to be the little things that add up to create an Avenir-branded vehicle.
Comments
So much better without the waterfall grill. I am growing tired of it. This looks much more premium than what we have seen thus far with the 2018 Regal family. I hope they adopt some of this look into an Avista offering, or the all but imminent GS variant.
Agreed! That looks like an Opel grill meaning that Opel borrowed a bit from Avista. I know it toured Europe as the Opel Avista.
I wonder if GM or PSA will own the Buick/Opel front facada? The next Mokka and Encore can’t look identical from the front when both brands compete in China or N America.
Any ideas where this will be built, will it be imported
built and imported from Germany
Got a render for lacrosse avenir?
I like it Nice job! Only thing I would change is the exhaust outlets. No matter the make, I have never really cared for the rectangular openings openings on anything.
Is there any suggestion that GM will produce a Regal variant with the Avenir marque for a 2018 model year? Your renderings are on the money.
The “Avenir” look and feel should just be standard Buick. Period. IMHO.
Why call Avenir a sub-brand when it’s clearly just a higher level of trim on the same model. (Also the Avenir is a Nissan stationwagon first produced in 1990). Possibly a trademark infringement for one of the companies, unless the TM is territorially defined.
One word. ‘Denali”
when will GM let us see the new GS
Not right without the 3 traditional side chrome port holes.
Those port holes looked cheap and served no purpose. They didn’t appeal to the Acura/Infinity/Lexus/Audi buyer now chased by Buick.
Regal Avenir looks great, better than Cadillac. I wish Lacrosse had taken on a more Opel/Mark Adams look instead of opting for such a bulbus design.
The portholes are called history,also that new front emblem,on the grilles, right off the 1955 buick. The auto brands you spoke of are not old enough to have a past.
we are waiting for it to come into dealers,but I think the grey plastic around the wheel wells is comming off.looks out of place on a luxury wagon
Your rendering is spot on and much closer to the Opel and Vauxhall Insignia I see on You Tube than what is shown on the Buick web site. When will GM release pricing information a configurator? I’m debating between a Regal and a crossovier SUV. I’m disappointed with the Envision considering its price.