General Motors product chief and vice president, Mark Reuss, reaffirmed the automaker’s commitment to deliver on its promises at a time when words seem to mean more to investors, The Detroit News reports.
Of course, this is in reaction to Tesla, which surpassed General Motors to become the most valuable car company in America.
“What we look at here is delivering,” he said. “I’m a big, big proponent of that. And doing or saying or explaining things that may or may not come true, we don’t have the luxury of doing that in General Motors. I think other people may have that luxury. We do not.”
Market capitalization shows investors’ confidence in a company, and it’s an area where Tesla Inc. CEO, Elon Musk, excels at: building excitement. Tesla is poised to launch its affordable Model 3 sedan this summer, and Musk revealed the automaker will debut a semi-truck later this year. Then, a pickup truck will come in under two years.
Reuss never mentioned Musk or Tesla at all, but it’s clear his choice of words were directed at the company.
“When we come out and talk about what we’re going to do, we’re going to do it,” said Reuss. “And that is the single-mindedly focused belief and culture in the company. And so anything that doesn’t fit into that category, we just don’t have the luxury of doing.”
Super Cruise will launch this fall with the 2018 Cadillac CT6 sedan and GM will continue honing its driverless car technology with Cruise Automation, eying up a roll out of the technology sooner rather than later.