GMC Sierra sales decreased in the United States and increased in Canada during March 2017.
GMC Sierra Sales – March 2017 – United States
GMC Sierra deliveries in the United States totaled 18,460 units in March 2017, a decrease of 14.3 percent compared to 21,548 units sold in March 2016. In the first three months of 2017, sales of the full-size pickup family have decreased 2.6 percent to 49,810 units.
Sales Numbers - GMC Sierra - March 2017 - United States
| MODEL | MAR 17 / MAR 16 | MARCH 17 | MARCH 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| SIERRA | -14.33% | 18,460 | 21,548 | -2.58% | 49,810 | 51,131 |
GMC Sierra Sales – March 2017 – Canada
In Canada, GMC Sierra deliveries  recorded 6,726 deliveries in March 2017, an increase of 33.3 percent compared to March 2016. In the first three months of the year, Sierra sales totaled 13,105 units in Canada, an increase of 13.4 percent compared to the first three months of 2016.
Sales Numbers - GMC Sierra - March 2017 - Canada
| MODEL | MAR 17 / MAR 16 | MARCH 17 | MARCH 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| SIERRA | +33.27% | 6,726 | 5,047 | +13.37% | 13,105 | 11,559 |
The GM Authority Take
The decrease in U.S. Sierra deliveries in March is concerning given the numerous incentives being offered by GMC, which among included a discount of 15 percent off MSRP, among other offers. What’s perhaps even more worrisome is that the competition — specifically the Ford F-Series and FCA’s Ram Pickup — each saw sales volumes increase during the month as the Sierra and its brother — the Chevy Silverado — saw sales volumes fall.
Sales Numbers - Full-Size Domestic Pickup Trucks - March 2017 - United States
| MODEL | MAR 17 / MAR 16 | MARCH 17 | MARCH 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| SILVERADO | -11.58% | 42,410 | 47,966 | -0.39% | 128,467 | 128,965 |
| SIERRA | -14.33% | 18,460 | 21,548 | -2.58% | 49,810 | 51,131 |
| F-SERIES | +10.08% | 81,330 | 73,884 | +10.29% | 205,281 | 186,121 |
| RAM PICKUP | +6.27% | 46,384 | 43,647 | +5.21% | 119,199 | 113,298 |
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Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.
Comment
GM doesn’t get it that being king of the double cab market is not good enough. People want crew cab trucks!! You can lease a Ram Crew cab for the same money you can lease a GM double cab and for a few bucks more the new F150 full crew cab. That’s an easy choice when I have kids or someone that rides in the back seat. I predict that Ram will outsell Chevy at least 6 times this year!!! GM and its mediocre truck executives need to be replaced. Look we waited 7 years and got this truck in 2014 really??,,