Chevrolet and Cadillac have a hip new location for consumers to shop the brands in Japan. Earlier this year, GM Japan announced it would open the dealer in accordance with a new global design concept. “Cadillac Kasugai” and “Chevrolet Kasugai” are the results.
The design is meant to reflect both brands’ buzzwords in the country: “cool”, “fun” and “freedom” localized for Japan. The new dealerships bring GM Japan’s total authorized dealer base to 10 corporations and 28 bases.
While GM isn’t the go-to automaker for the country, it hasn’t stopped the U.S. automaker from showing some love to its consumer base. Cadillac has introduced the ATS and CTS White Editions and Chevrolet revealed the Captiva Perfect Black to segment Japan’s diverse market.
Both dealerships went fully operation in February.