GM Appoints Phil Brooks As Buick, GMC Vice President Of Marketing
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General Motors has shuffled its executives at Buick and GMC. Automotive News reports the automaker has named Phil Brooks as Vice President of Marketing for Buick and GMC.
Brooks succeeds Tony DiSalle, who has held the position since 2011. He will move to the position of Buick’s executive director of global portfolio planning. Brooks has been a part of GM since 2004, where he has held various roles and also headed the South Central region for the automaker.
Brooks, a native Australian, has mostly been a part of GM’s Australian subsidiary, Holden, where he held the titles of marketing director, director of sales and head of the unit’s national dealer network. Before GM, he was also a part of Honda and Nissan.
He’ll have quite the workload ahead of him as he replaces DiSalle. Brooks will continue spearheading the perception change that is ongoing at Buick, after DiSalle worked to shake off old stereotypes with the long-running “That’s a Buick” campaign. Not only that, but 2017 is shaping up to be a big year for Buick, too. The brand will reveal the 2018 Buick Regal at an event today, April 4, and reveal the 2018 Buick Enclave at the 2017 New York International Auto Show next week.
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Best of luck, Phil.
Might want to explore changing the music, though – after 3+ years of that same (now annoying) tune, it’s kind of fighting the ‘this is a new take on Buick’ premise.
You could say, ‘that’s good – you know when a Buick advert is on’, but when the wife or friends roll their eyes and mute the sound during NCAA games and say ‘not again’, I think the music may have run it’s course.
I totally whole-heartedly DISAGREE, I am a recent convert and my family has a NEW found LOVE LOVE LOVE of buick especially the Enclave…my son keeps saying “Is this a Buick?” I can go on and on and on I LOVE LOVE LOVE my first Buick and I hope to driving the next edition…although I don’t know what is left to improve!
Has anyone heard the new Acura TLX commercial with the rap music?? Supposedly, the target demographic is upscale millennials….
The ad agency should be fired. Upscale and rap don’t go together. Rap is low end for drug dealers and pimps.
Buick will take back the American market with their new, sleeker look and plush ride. My 2 cents.