The Buick Riviera has long been a puzzling vehicle for many General Motors fans. Its looks are continuously called into question. Dedicated fans will defend it, outsiders will scorn it for an odd design. No matter your take, there’s no denying the Riviera, especially this 1966 example, is a design statement.
And one custom build shop has kicked it up a notch. As you can see here, this is no normal 1966 Buick Riviera. It’s riding on air, features an expressive paint job and custom interior bits. Jay Leno had a go with the custom Riviera on one of the latest episodes of Jay Leno’s Garage and he found it tickled his fancy just right.
The 1966 Riviera strikes a delicate balance of just custom enough and retains plenty of stock cues. That’s especially true when popping the hood. While the paint (which cost $1,500 alone) and air ride suspension scream custom, the 425 ci V8 engine remains stock as can be.
When all was said and done, over 3,000 hours of work went into building this custom Riviera, and for that, we salute the build team. It’s a fine looking machine, no doubt. Grab a closer look at the vehicle right up above.