The Cadillac House has become a mecca for the brand’s “Dare Greatly” marketing motif and has invited fans, passerbyers and more in for cars, art, culture and even a cup of coffee.
“We are bringing a different audience to Cadillac that wouldn’t come to it otherwise,” Melody Lee, brand marketing director, said. “Cadillac has a very credible claim on being a part of pop culture. There are hundreds of songs written with ‘Cadillac’ in the lyrics. No offense to our German competitors, but there’s not that many songs written about BMW.”
Lee revealed the plans for a Chinese Cadillac House at a conference this past Wednesday, though, it’s unclear when the space will open and what will be housed inside.
Cadillac continues to find enormous success in China where it isn’t plagued with poor perceptions or outdated stereotypes. The brand’s success in China is also credited with giving Cadillac a bit of flexibility to ensure it gets its forthcoming product just right for North America.