Chevy Spark Sales Grow 45.5 Percent To 3,306 Units In March 2017

April 20, 2017 11:08 am

Cumulative Chevrolet Spark sales increased in the United States and decreased in Canada during March 2017.

Chevrolet Spark Sales – March 2017 – United States

Chevrolet Spark deliveries in the United States totaled 3,306 units in March 2017, an increase of 45.5 percent compared to 2,273 units sold in March 2016. In the first three months of 2017, Chevy Spark sales have increased 38.5 percent to 7,140 units.

Sales Numbers - Chevrolet Spark -March 2017 - United States

MODEL	MAR 17 / MAR 16	MARCH 17	MARCH 16	YTD 17 / YTD 16	YTD 17	YTD 16
SPARK	+45.45%	3,306	2,273	+38.51%	7,140	5,155

Chevrolet Spark Sales – March 2017 – Canada

In Canada, the Spark recorded 222 deliveries in March 2017, a decrease of 5.5 percent compared to 235 units in March 2016. In the first three months of the year, Spark sales have increased 31 percent to 553 units in Canada.

Sales Numbers - Chevrolet Spark - March 2017 - Canada

MODEL	MAR 17 / MAR 16	MARCH 17	MARCH 16	YTD 17 / YTD 16	YTD 17	YTD 16
SPARK	-5.53%	222	235	+31.04%	553	422

The GM Authority Take

Given the market’s general shift towards crossover utility vehicles from other vehicle types like sedans and coupes, the Chevy Spark continues to impress — with deliveries in March (as well as in January and February) being higher on a year-over-year basis. Two potential reasons for the growth of the model could be:

Competitive advantage: the Spark is the only vehicle in its size and price class in the U.S. and Canada. Its utilitarian hatchback form factor bears some resemblance to a crossover, which could be a selling point for customers interested in a crossover, but turned off by the higher overall price of a Chevrolet Trax or Equinox.
Increased fleet sales: though unconfirmed, Chevy could be increasingly selling the Spark to fleet customers.

2017 Chevy Spark Activ

The Spark received several updates and changes for the 2017 model year, one of which is the addition of the Spark Activ equipment group that gives the city car a slightly more rugged, crossover-like appearance along with a somewhat higher ride height. Hence, we believe that the addition of the Spark Activ trim level will increase interest in the Spark, thereby translating to even higher sales in the near future. The Chevrolet Spark Activ is set to launch in the first quarter of 2017. For the 2018 model year, the Spark only sees one single change.