Next time someone begins describing how dreary Michigan’s overall aura is, you may want to remind them there are some pretty powerful and valuable brands housed in the state. As you may imagine, many are automotive brands.
According to a news release by Brand Finance, two auto brands topped the 14 most valuable brands in all of Michigan. Ford placed first, with Chevrolet falling right behind it. Ford is valued at $22.4 billion, while Chevrolet is valued at $11.5 billion. However, Buick, Cadillac and General Motors itself also placed on the brand list, too.
General Motors is ranked at $4.9 billion, Buick at $2.3 billion and Cadillac at $1.7 billion. Michigan brands grew 11 percent collectively in 2016.
However, these sums of monies are drops in a bucket compared to the national ranking of companies. No surprise, Google topped the national charts with a value of $109 billion, with Apple coming in a close second at $107 billion.
Comments
…and Tesla’s market capitalisation outranks Ford by a couple of billion dollars!
While it’s true that Chevrolet is just a marketing brand (though it used to be a real company and then a real division), Ford is a genuine company and thus marketing brand in itself. Much like Toyota. I truly believe that’s where Ford’s extra value lies.
The Chevrolet marketing brand also has an artificial glass ceiling over it put in place by GM to protect Buick & GMC. Lack of AWD and other trim & engine options come to mind. That doesn’t help.
You bring up some decent points… that Chevrolet is just a Brand and Ford is a company and a Brand.
I would venture to guess it wouldn’t be a stretch to say Chevrolet + GM + Cadillac + Buick + GMC together are valued above Ford + Lincoln, and that makes it a challenge to compare apples to apples.
Its almost like saying Jon Doe is richer than Mike Smith because he has a more valuable house, ignoring the fact that Jon Doe has a single house and Mike Smith has an extra Summer home in Maine and a Winter Home in Florida, all of which together are valued way more than Jon Doe’s one house.
Thats why in finance we focus on net worth and not income or any other single factor.