For 10 years, Chevrolet has provided a dedicated team of Spanish-speaking advisors for those seeking assistance following the push of the blue OnStar button. Now, more than ever, the brand is seeing a surge in its usefulness.
Last year, more than 1,000 Spanish-speaking Chevrolet drivers sought out assistance from OnStar, an increase of 30 percent from 2013. In 2017, Chevrolet is ensuring no matter which language is spoken, OnStar is ready to assist.
“We understand that not all Chevrolet owners speak English fluently or at all, but we didn’t want that to be an obstacle in providing them with the same service we offer all OnStar customers,” said Terry Inch, executive director of GM’s Global Connected Customer Experience. “As a result, OnStar has a dedicated team of advisors who can help Spanish-speaking customers keep safe, connected and ready for the road ahead.”
Any OnStar request can be routed to a Spanish-speaking advisor to properly attend to the driver’s needs. However, to make it even easier for those who may speak English as a second language, new owners can ask their local Chevy dealership to enroll them in the dedicated Spanish-speaking assistance. Existing owners can also request a Spanish-speaking advisor as needed on a call-by-call basis.
The OnStar basic plan comes free for five years with any new Chevrolet purchase, however, current owners of 2011 or newer vehicles can sign up for three years at no charge by pressing el pequeño botón azul. That is, the little blue button.