Cadillac U.S. Sales Down 1.5 Percent To 12,861 Units In March 2017
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Cumulative U.S. sales of GM’s Cadillac brand decreased 1.5 percent to 12,861 units in March 2017 as the brand gears up to begin a wave of new product introductions as part of its turnaround.
Cadillac Sales – March 2017 – United States
Retail sales decreased 3.6 percent or 411 units to 11,103 units, representing 86.3 percent of total Cadillac sales for March 2017. That compares to 11,514 retail sales in March 2016, which represented 88.2 percent of total Cadillac sales.
Fleet sales increased 14.2 percent or 219 units to 1,758 units, representing 13.7 percent of total Cadillac sales for March 2017. That compares to 1,539 fleet sales in March 2016, which represented 11.8 percent of total Cadillac sales.
Cadillac Average Transaction Prices (ATPs) were greater than $54,000 during the month, landing in the upper echelon of luxury brands.
Sales Summary - March 2017 - Cadillac - United States
| Sales | Sales Mix | |||||
|---|---|---|---|---|---|---|
| Total | 12,861 | 13,053 | -1.5% | -192 | 100.0% | 100.0% |
| Sale Type | March 2017 | March 2016 | March 2017 / March 2016 | March 2017 - March 2016 | March 2017 | March 2016 |
| Retail | 11,103 | 11,514 | -3.6% | -411 | 86.3% | 88.2% |
| Fleet | 1,758 | 1,539 | +14.2% | +219 | 13.7% | 11.8% |
Individual model sales performance was as follows:
- Cadillac ATS sales decreased 26.47 percent to 1,367 units
- Cadillac CT6 sales increased 2665.71 percent to 968 units
- Cadillac CTS sales decreased 41.16 percent to 882 units
- Cadillac ELR sales decreased 98.08 percent to 2 units
- Cadillac Escalade sales decreased 16.51 percent to 1,648 units
- Cadillac Escalade ESV sales decreased 3.96 percent to 1,214 units
- Cadillac SRX sales decreased 99.61 percent to 16 units
- Cadillac XT5 sales totaled 5,280 units; retail sales were 22 percent higher than the outgoing SRX (year-over-year) and ATPs were 9 percent higher
- Cadillac XTS sales decreased 33.96 percent to 1,484 units
Cadillac Sales – Q1 2017 – United States
In the first three months of 2017, cumulative Cadillac sales in the U.S. have decreased 4.63 percent to 33,982 units.
Sales Results - March 2017 - USA - Cadillac
| MODEL | MAR 2017 / MAR 2016 | MARCH 2017 | MARCH 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| ATS | -26.47% | 1,367 | 1,859 | -25.92% | 3,346 | 4,517 |
| CT6 | +2,665.71% | 968 | 35 | +6,768.57% | 2,404 | 35 |
| CTS | -41.16% | 882 | 1,499 | -37.43% | 2,486 | 3,973 |
| ELR | -98.08% | 2 | 104 | -98.09% | 5 | 262 |
| ESCALADE | -16.51% | 1,648 | 1,974 | -14.36% | 4,300 | 5,021 |
| ESCALADE ESV | -3.96% | 1,214 | 1,264 | +4.19% | 3,205 | 3,076 |
| SRX | -99.61% | 16 | 4,071 | -99.19% | 104 | 12,866 |
| XT5 | * | 5,280 | * | * | 13,454 | * |
| XTS | -33.96% | 1,484 | 2,247 | -20.35% | 4,678 | 5,873 |
| CADILLAC TOTAL | -1.47% | 12,861 | 13,053 | -4.63% | 33,982 | 35,633 |
About The Numbers
- All percent change figures compared to March 2016, except as noted
- There were 27 selling days in March 2017 and 27 selling days in March 2016
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- March 2017 GM sales results
- U.S. GM March 2017 sales results
- U.S. March 2017 Chevrolet sales results
- U.S. March 2017 GMC sales results
- U.S. March 2017 Buick sales results
- GM Canada March 2017 sales results
- Canada March 2017 Chevrolet sales results
- Canada March 2017 Cadillac sales results
- Canada March 2017 Buick sales results
- Canada March 2017 GMC sales results
- GM China March 2017 sales results
- Global March 2017 Cadillac sales results
- U.S. GM March 2017 sales results
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Wait for a XT-SUV Crossover models and sales will get up dramatically for Cadillac.
Sure
HHHaaa!fail again
Cadillac is making millions of dollars selling its vehicles while having the potential of selling and making even more when its crossovers finally arrive… and that is saying nothing of its improving brand reputation.
Who is failing here is you, bud. Sit down. Let the grown ups talk.
Pretty telling that xt5 outsold all three sedans combined. I still think that having both crossovers and sedans on the same platform is the way to go. Not for the reason of rwd but for a logistical reason. GM made the investment into alpha and omega. They really are world class and I think it’s a waste not putting them to use on more cars.
I have a lot to say on this subject.
First, I would like to point out that once again the XTS outsold both the CTS and ATS (not a surprise). As much as Cadillac hates the XTS, it would be suicidal for them to get rid of it, (we all know it was GM who forced them to redesign it in 2019).
Second, as much as I hate the idea of the CTS itself, I love the new 2017 model. When my mothers 2014 CTS was in for inspection recently, they gave her a 2017 and what an upgrade it was. The car was noticeably larger (especially higher) and easier to get into, there was almost no road noise, and while it was still far from the “Cadillac ride”, the ride was surprisingly good.
Lastly, the XT5 is really good, it rides great, has a decent amount of power, and while the CUE system itself still sucks with the lack of buttons, the new one is a huge improvement (miss the hidden compartment though…). The biggest complaint about the car is the Cirrus interior, which dealers seem to love for some reason. It is the definition of boring, I mean who thought that a light brown (almost beige) dashboard and literally gray everything else was a good idea?
One has to remember that this is what Cadillac President Johan de Nysschen has said of wanting as he wants Cadillac to be an exclusive brand as de Nysschen doesn’t want Cadillac CTS (882 cars for MAR 2017) to be like Chevy Cruze which sold 18,607 cars for MAR 2017 as de Nysschen wants a Cadillac sighting to be similar to seeing a Koenigsegg on the street.
Cadillac President Johan de Nysschen must have a bit of Dr Jekyll and Mr Hyde in him as while he wants the brand to be an exclusive brand with limited number of sales, de Nysschen killed off Cadillac’s ELR because of poor sales when he essentially got what he wanted as ELR sales were under 100 for most months in 2016; but then again, de Nysschen probably knew that the ELR might have sales figures similar to the CTS especially as the 2nd GEN Chevy Volt has much higher demand due to the battery range of 50 miles.
I’m kind of surprised with the CT6 numbers, actually. I’m of the belief that when someone is interested in Cadillac and they’re not purchasing an Escalade or CUV, they want big flashy Cadillac sedans – XTS/CT6. Something in your face, flashy, and bold. And, I’m going to be honest here, I don’t think it has very much to do with platform or because it drives like a European car – nobody cares; its the size, period.
Also greater visibility, and the ad campaigns have helped (especially the Oscars). Marketing is everything, as I’ve been saying all along when it comes to luxury vehicles. I personally seen more on the roads surprisingly.
Also, I’ve noticed more than a few have become car service here in SoCal, and if you take a look at car service websites, CT6 is now one of the main choices in the NYC and LA area for executive town car service at some of these business. (Lincoln Town Car, XTS, S-Class, Suburban, and Escalade) and now the CT6 are what I’ve been seeing on these sites. I was curious after I seen a few CT6 in service use here and checked local car service websites, then NYC out of further curiosity.
Anyhow, I wonder how much of those fleet sells are accounting for CT6 sales. Besides those, I’ve been seeing them more on the streets even in mid-sized towns near Southern and Central California generally. Great news for numbers. Overall though, they’re still pretty rare on the road, even late model XTSs are for the most part, rare (believe it or not). I seen plenty of older ATS/CTS though and Escalades.
Now that you mention it, I wonder where all of these Cadillac’s are going. My Caddy salesman said they were selling the XT5 like crazy, there was even a truck load of them getting delivered as I was leaving, but I’ve only seen 3 total this year on the road. Recently, I drove up PA Rt 476 and during the 47 mile trip, I saw 7 different Escalades, which was more than the number of Surburbans/tahoes/yukons/XLs combined.
Why is the the headline instead of this “Cadillac global sales increase 22.1% in March”
http://www.automotiveworld.com/news-releases/cadillac-global-sales-increase-22-1-march/
Because their making a point about US sales dropping.
the current Caddys are not big, flashy and bold to me…they are just boring.