Cadillac recently took to the United Arab Emirates to solidify itself as a partner for the country’s “Step Conference”, marking the second year the brand has participated.
The Step Conference invites brands and entrepreneurs from across global industries to discuss the future with respect to each facet. Cadillac took center stage during the “future of mobility” discussion.
“The industry is moving at an incredibly fast pace, with major breakthroughs from the way we interact with our customers, to the products we make. The automotive industry is changing and will look very different in the years to come, only the brands that continue to evolve and adapt to the changing market will be able to make an impact in it,” commented Nadim Ghrayeb, Regional Sales and Marketing Manager, Cadillac Middle East.
Ghrayeb also praised the event and called it a culmination of what Cadillac stands for.
“We have continued our support for this great event as it personifies us perfectly. It gathers entrepreneurs and big industry players from across the region that share the core beliefs of our brand, who personify our ‘Dare Greatly’ brand direction. We will keep supporting great platforms like this one, as we continue to inspire people who look for a way to shape a progressive culture, and create distinguished designs and innovations that move us forward.”
The conference began in 2013 with a gathering of 300 people. In 2016, the conference attracted 6,000 participants and guests to hear what the future may hold for music, automobiles, luxury and more.