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Buick U.S. Sales Up 15.1 Percent To 20,957 Units In March 2017

Cumulative U.S. sales of GM’s Buick brand increased 15.1 percent to 20,957 units in March 2017, representing the brand’s best March sales performance since 2006.

Buick Sales – March 2017 – United States

Retail sales increased 22.1 percent or 3,485 units to 19,257 units, representing 91.9 percent of total Buick sales for March 2017 and representing Buick’s best March retail sales results since 2005. That compares to 15,772 retail sales in March 2016, which represented 86.6 percent of total Buick sales.

Fleet sales decreased 30.2 percent or 735 units to 1,700 units, representing 8.1 percent of total Buick sales for March 2017. That compares to 2,435 fleet sales in March 2016, which represented 13.4 percent of total Buick sales.

Sales Summary - March 2017 - Buick - United States

SalesSales Mix
Total20,95718,207+15.1%+2,750100.0%100.0%
Sale TypeMarch 2017March 2016March 2017 / March 2016March 2017 - March 2016March 2017March 2016
Retail19,25715,772+22.1%+3,48591.9%86.6%
Fleet1,7002,435-30.2%-7358.1%13.4%

Individual model sales performance was as follows:

Buick Sales – Q1 2017 – United States

In the first three months of 2017, cumulative Buick sales in the U.S. have decreased 7.52 percent to 50,205 units. On a retail basis, Buick’s first quarter retail deliveries were the highest since 2004, driven by a 29 percent increase in crossover sales, with the Encore marking its best-ever first quarter sales performance.

Sales Results - March 2017 - USA - Buick

MODELMAR 2017 / MAR 2016MARCH 2017MARCH 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
CASCADA-38.82% 498814+3.22%1,442 1,397
ENCLAVE-26.27% 3,7725,116-27.04%9,437 12,934
ENCORE+29.05% 8,2936,426+16.61%20,079 17,219
ENVISION* 3,584**8,910 *
LACROSSE+2.42% 2,3302,275-44.46%4,985 8,975
REGAL+4.55% 1,3341,276-40.26%3,308 5,537
VERANO-50.17% 1,1462,300-75.15%2,044 8,225
BUICK TOTAL+15.10% 20,95718,207-7.52%50,205 54,287

About The Numbers

  • All percent change figures compared to March 2016, except as noted
  • There were 27 selling days in March 2017 and 27 selling days in March 2016

Further Reading & Sales Reporting

GM Authority Executive Editor with a passion for business strategy and fast cars.

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