Buick U.S. Sales Up 15.1 Percent To 20,957 Units In March 2017
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Cumulative U.S. sales of GM’s Buick brand increased 15.1 percent to 20,957 units in March 2017, representing the brand’s best March sales performance since 2006.
Buick Sales – March 2017 – United States
Retail sales increased 22.1 percent or 3,485 units to 19,257 units, representing 91.9 percent of total Buick sales for March 2017 and representing Buick’s best March retail sales results since 2005. That compares to 15,772 retail sales in March 2016, which represented 86.6 percent of total Buick sales.
Fleet sales decreased 30.2 percent or 735 units to 1,700 units, representing 8.1 percent of total Buick sales for March 2017. That compares to 2,435 fleet sales in March 2016, which represented 13.4 percent of total Buick sales.
Sales Summary - March 2017 - Buick - United States
| Sales | Sales Mix | |||||
|---|---|---|---|---|---|---|
| Total | 20,957 | 18,207 | +15.1% | +2,750 | 100.0% | 100.0% |
| Sale Type | March 2017 | March 2016 | March 2017 / March 2016 | March 2017 - March 2016 | March 2017 | March 2016 |
| Retail | 19,257 | 15,772 | +22.1% | +3,485 | 91.9% | 86.6% |
| Fleet | 1,700 | 2,435 | -30.2% | -735 | 8.1% | 13.4% |
Individual model sales performance was as follows:
- Buick Cascada sales decreased 38.82 percent to 498 units
- Buick Enclave sales decreased 26.27 percent to 3,772 units
- Buick Encore sales increased 29.05 percent to 8,293 units; retail sales were up 17 percent. The performance marks the Encore’s seventh consecutive month of increases and its best-ever March sales performance.
- Buick Envision sales totaled 3,584 units, its best-ever month since launch
- Buick LaCrosse sales increased 2.42 percent to 2,330 units; retail sales were up 60 percent
- Buick Regal sales increased 4.55 percent to 1,334 units; retail sales were up 7 percent
- Buick Verano sales decreased 50.17 percent to 1,146 units
Buick Sales – Q1 2017 – United States
In the first three months of 2017, cumulative Buick sales in the U.S. have decreased 7.52 percent to 50,205 units. On a retail basis, Buick’s first quarter retail deliveries were the highest since 2004, driven by a 29 percent increase in crossover sales, with the Encore marking its best-ever first quarter sales performance.
Sales Results - March 2017 - USA - Buick
| MODEL | MAR 2017 / MAR 2016 | MARCH 2017 | MARCH 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| CASCADA | -38.82% | 498 | 814 | +3.22% | 1,442 | 1,397 |
| ENCLAVE | -26.27% | 3,772 | 5,116 | -27.04% | 9,437 | 12,934 |
| ENCORE | +29.05% | 8,293 | 6,426 | +16.61% | 20,079 | 17,219 |
| ENVISION | * | 3,584 | * | * | 8,910 | * |
| LACROSSE | +2.42% | 2,330 | 2,275 | -44.46% | 4,985 | 8,975 |
| REGAL | +4.55% | 1,334 | 1,276 | -40.26% | 3,308 | 5,537 |
| VERANO | -50.17% | 1,146 | 2,300 | -75.15% | 2,044 | 8,225 |
| BUICK TOTAL | +15.10% | 20,957 | 18,207 | -7.52% | 50,205 | 54,287 |
About The Numbers
- All percent change figures compared to March 2016, except as noted
- There were 27 selling days in March 2017 and 27 selling days in March 2016
Further Reading & Sales Reporting
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