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Buick Regal Sales Rebound 4.6 Percent To 1,334 Units In March 2017

Buick Regal sales increased in the United States and in Canada during March 2017.

Buick Regal Sales – March 2017 – United States

Buick Regal deliveries in the United States totaled 1,334 units in March 2017, an increase of 4.6 percent compared to 1,276 units sold in March 2016. In the first three months of 2017, sales of the premium midsize sedan decreased 40.3 percent to 3,308 units.

Sales Numbers - Buick Regal - March 2017 - United States

MODEL MAR 17 / MAR 16 MARCH 17 MARCH 16 YTD 17 / YTD 16 YTD 17 YTD 16
REGAL +4.55% 1,334 1,276 -40.26% 3,308 5,537

Buick Regal Sales – March 2017 – Canada

In Canada, Regal sales rose 45.5 percent to 128 units in March 2017. In the first three months of the year, Regal sales decreased 23 percent to 190 units in Canada.

Sales Numbers - Buick Regal - March 2017 - Canada

MODEL MAR 17 / MAR 16 MARCH 17 MARCH 16 YTD 17 / YTD 16 YTD 17 YTD 16
REGAL +45.45% 128 88 -23.08% 190 247

The GM Authority Take

Though U.S. Regal sales showed a slight improvement in March, the vehicle’s sales volume remains substantially depressed in the first quarter of the year, a circumstance that we attribute to two primary reasons. First, the Regal is a sedan in a market that is showing a seemingly-limitless appetite for CUVs. Industry-wide, sedan sales are down roughly 25-30 percent, with crossovers and sport utilities being single-handedly responsible for the decrease.

And second, the current-generation Regal — now in its seventh year on the market — is beginning to show its age. Fortunately, Buick introduced an all-new Regal earlier this month at the New York Auto Show. The vehicle comes in two flavors — a four-door, sedan-like liftback called the Regal Sportback and a ruggedized wagon called Regal TourX. The vehicles share the E2 platform, design, and most features with the 2017 Opel Insignia, 2018 Vauxhall Insignia, and 2018 Holden Commodore.

2018 Buick Regal Sportback Reveal 06

2018 Buick Regal Sportback

2018 Buick Regal TourX Reveal 01

2018 Buick Regal TourX

We expect the all-new Regal to generate higher interest from the marketplace, thereby resulting in sales volume gains. However, the fact that the Regal isn’t a crossover could put a damper the new model’s potential, as is the case with the new Buick LaCrosse.

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