Buick’s oldest vehicle housed in its portfolio will only be nearly two years old when the 2018 Enclave and 2018 Regal launch this fall, that being the Cascada convertible. That’s a pretty remarkable achievement, no matter the brand, to have a lineup of consistently refreshed and new product.
By the end of the decade, the brand will launch at least a dozen new or updated models globally, not including models from the Avenir luxury sub-brand.
Considering the only other major market for Buick is China, there’s a very good chance we’ll be seeing some additional product from Buick in the coming years. The crystal ball remains hazy as to what those vehicles may be, however. The Buick Avenir concept will likely never see the light of day, considering its name will now rest on multiple products, and previous reports peg the Avista concept as just short of production. We suppose things can change, though.
Buick’s chief, Duncan Aldred, has stated the brand will certainly need a replacement “halo” car after the Cascada runs its production cycle. And considering the Cascada was born and bred from Opel, it seems unlikely Buick will be graced with a second-generation after General Motors sold the brand off to PSA Groupe. So, that leaves the potential for something new altogether.
Buick has also told us it’s pretty content with its three-crossover strategy at current, which encompasses the hottest segments of the market right now. We do know the Envision is in for some updates sooner rather than later. The Encore was recently refreshed last year and the 2018 Buick Enclave will arrive at dealers this fall.
When these new products show face, and what segments they may play in, remain up for debate.