Buick Cascada sales decreased 38 percent to 498 deliveries in the United States during March 2017 compared to 814 units sold in March 2016.
In the first three months of 2017, sales of the compact convertible have increased 3.2 percent to 1,442 units.
Sales Numbers - Buick Cascada - March 2017 - United States
| MODEL | MAR 17 / MAR 16 | MARCH 17 | MARCH 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| CASCADA | -38.82% | 498 | 814 | +3.22% | 1,442 | 1,397 |
| TOTAL | -38.82% | 498 | 814 | +3.22% | 1,442 | 1,397 |
In North America, the Cascada is marketed only in the United States and is not available in Canada or Mexico.
The GM Authority Take
The Cascada has accounted for 8,595 deliveries since its U.S. launch in January 2016, thereby serving its purpose of filling “white space” for the brand. Whether there is a long-term future for the Cascada or a vehicle like it, however, is up in the air given GM’s sale of its European Opel-Vauxhall unit, which developed the vehicle and is responsible for its production in Poland.
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Comments
Nice looking vehicle; I saw one just a few weeks ago. It is sold in N.A. only to rid excess capacity in Europe; similarly as the SS from Australia. Like the SS, it will be history very soon.
Not in Canada, at least it is not shown on buick.ca
He probably meant to say it’s sold in the US, not NA.
Joe G, your right. I worry if GM sells it’s European operations the Cascada’s days will be numbered, & with VXR8 & Maloo also disappearing & no V6 new Insignia there’s going to be no larger cars in the rang. I like & drive a large car, shame if the day comes that for anyone wanting a decent sized family saloon being forced to buy German because there’s nothing else
If you knew you were selling Opel (this likely was heating up months ago), would you blow huge money on Super Bowl commercials, and a misbegotten Kimmy Schmidt web series?
For 8500 ‘deliveries’? It wasn’t a halo car – it’ll be a memory by 2019. I can’t see how the millions they spent on C-grade, one-off marketing efforts helped the brand.
That’s not a Buick … not for long, anyway.
That’s assuming that all the parts in the colossally-huge organization that is GM know exactly what the others are doing.
Specifically, even Opel employees — including its CEO — didn’t know about the plant to sell it. You think the ad team at Buick-GMC across the pond (and so far removed) could have known about it?
As for the ad — the goal has been and continues to be to disassociate the brand from its grandfather image to continue shaking up image perceptions… and in doing that, it’s been successful.
Hey hey hey…. Duncan himself said it WAS a HALO car!
http://wardsauto.com/test-drives/buick-s-drop-top-cascada-wears-brand-s-halo