GM Authority has confirmed that the 2018 Buick Regal — including the 2018 Buick Regal Sportback and TourX wagon — will be built at the Opel Rüsselsheim plant in Germany alongside the 2017 Opel Insignia (and Vauxhall Insignia) range, and then exported to North America.
Adding a dose of irony to the development is General Motors’ recent agreement to sell its European Opel-Vauxhall unit, including the Rüsselsheim facility, to French automaker PSA Group for €2.2 billion ($2.3 billion). The deal is expected to be completed before the end of 2017. Opel’s vehicle development center at Rüsselsheim was responsible for the development of the Opel-Vauxhall Insignia, which serves as the basis for the sixth-generation Regal.
The transition of Rüsselsheim plant ownership from GM-Opel to PSA will not hinder Buick Regal supply for the North American market, as GM has secured the product for its entire lifecycle.
However, it will be interested to see whether the vehicles will be built at the Rüsselsheim plant for their entire lifespan, or whether assembly will be moved at some point in the future. It’s worth noting that the current-generation Buick Regal was exported from the very same Rüsselsheim plant in Germany during the initial phase of its lifecycle, but its production was subsequently relocated to the GM Oshawa plant in Ontario, Canada.
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Comments
fail again
gm you are american company! please build your fu***** car in this country
toyota is more american than you
If only some understood the global automotive industry…
GM is an American company with a global responsibility, just like Toyota is a Japanese company with a global responsibility. Imagine if Toyota, following your stupid logic, pulled all of its manufacturing jobs out of America? There would be a lot of unemployed people. Now, put your MAGA hat back on and watch the guy you probably voted for run this once great country into the ground.
Seth, you started off so well, but stumbled so terribly just short of the line.
Ah Yes, who flung the dung? The question of where to assemble is political whereas the question of where to source components is mainly a procurement based decision. Unless a company is beholden to a government (GM and FCA for a bit; the Frenchies for a longer term), shareholders, employees and customers matter the most. What does Trump have to do with anything?
The production of the Regal and Commodore should relocated to a GM facility, and not let PSA manage it.
Made in Germany was figured out long before the sale to PSA. That said, this joint arrangement is profitable with the dollar being on the strong side. Sharing a production operation in Germany is good for both companies. If the volume gets big, then GM will plan to make the Regal in the States.
Styling of four door sedan too boring–also no six cylinder available–won’t be in my garage–will keep my 2008 CTS.
Opel IS german. Opel belongs psa group who location IS france Like old days Opel and GM group Same things. Ford EU – Ford us. Same case totaly different but these days corporate much more
No, Opel does not yet belong to the PSA group.
That will not be finished before the end of this year, or just shortly before.
Before they will first change the juridical form of the German Adam Opel AG from AG to GmbH (AG is a public stock company, while the GmbH is a Ltd), this Adam Opel GmbH shall merge with the Opel Group GmbH to form a new GmbH (Opel Group GmbH had been created after K.T. Neumann became Opel CEO as the management company for all GM operations in Europe, effectively replacing GM Europe located in Switzerland).
Then all other European GM operations which are to be sold to PSA will be placed under this new Opel GmbH (assembly plants in Spain, England, Poland, engine manufacturing plants in Poland, Austria and Hungary).
Only then can this consolidated company be sold to PSA.
A little economics lesson for the naysayers: If volumes are small, GM would be pouring money down a drain by tooling up to produce the same vehicle in multiple countries. With the trend towards SUV’s by most people anyway, if the only way it would make sense to sell the vehicle here is to import it from Germany, otherwise – just forget about selling here it here at all. However, if it turns out to be a hot seller in the US, then it would make sense to produce it here, they would probably need a different production facility for the additional volume.
No V8??? Not in my garage. There is more to life than MPG.
No V-8??? Not in my garage. There is more to life than MPG.
Chris is right. They should be building cars in the US. If an American company is selling cars to Americans, they should build as much here as possible. Especially when that company just laid off thousands from their US car assembly factories.
Remember assembly is one part of the equation. The engineering, design, purchasing, sales and marketing and other jobs are much more in the US with the big 3 than a foreign maker with transplant sites that has usually only assembly operations in this country. The badge matters if you are trying to buy local.
Chris——- you couldn’t say it any better .. GM should just drop the entire Buick line and just sell it in CHINA that makes CRAP that breaks and Germany that made the Cadillac Catera do you remember that disaster .
OK for economical reason the Regal and Commodore imported from Germany. The csscada too. The encore and mokka are a carbon copy. I just want to know, what is American in today Buick’s???
Enclave
Lacrosse
It’s only natural that this car be imported from Germany, it being merely a re-badged Opel Insignia wagon. It should also be marketed as an import. To do otherwise is to deceitfully make it appear it was built by GM in the United States.
It’s all about the money. Vehicles no matter who makes them are so complicated and cheaped up, designed to be a throwaway in 10 years or less.
If only gm knew how to make a car.