Opel has big hopes for the 2017 Insignia Grand Sport. Longer, sleeker and more well appointed than ever, Opel thinks it has the right car to steal sales away from premium auto brands like BMW, Mercedes and Audi, according to Automotive News.
“If buyers look at what this car delivers in terms of styling, functionality and features and then looks at what they need to pay, they would think it was a good alternative,” to models from premium brands, Insignia chief engineer Andreas Zipser said.
Premium features such as a new head-up display, lane-keep assist, the next-generation of Opel IntelliLink with OnStar Wi-Fi hotspot and more are a few areas Zipser pointed to regarding the new Insignia’s value proposition.
And Opel worked hard to ensure the Insignia Grand Sport and Sports Tourer have the striking presence to pick away at premium auto sales, too. The Grand Sport has been elongated by over two inches, while the Sports Tourer wagon grows over three inches longer than the outgoing model. Specifically, the Sports Tourer is longer than the wagon variants of the Mercedes-Benz E-class and Audi A6.
Zipser thinks consumers will be impressed by the Insignia’s driving dynamics as well, pointing to its 441-pound weight loss over the old Insignia and a slew of available engine options. “This car is a driver’s car at the end of the day,” he said.
Thankfully, Americans won’t be left out of the fun, as the new Opel Insignia will cross the Atlantic to become our 2018 Buick Regal, which the brand is set to debut next week. And we’ll even be treated to a wagon, too.
Comments
Meedia and carjournalist said that Opel said they dont want to be a Premium. New insignia IS many bad quality things. Opel wants low price strategy Whats not good EU Market whwere IS quality first
Is that the reason Opel is a money looser. If so do the rest of GM have the same problem?
Opel Insignia it’s quality. The last generation US Buick variant topped Consumer Reports “luxury” list topping the German-owned brands.
This notion that Germany sets quality standards is silly given that this distinction falls to Toyota, Lexus and GM according to JD Power.
Buick would be wise to offer everything theInsignia offers.
Some journalist said Ford Mondeo, Renault talisman and VW Passat but passat and all VW cars today IS Premium Audi, BMW, MB class quality
Even Cadillac not this quality Like EU VW models. But this not case EU Market makes money. Iwant Opel to be premium
“Quality” is a blanket term for many things, what do you mean? The Japanese brands, for example, have beaten the German brands in reliability ratings consistently for decades now in the EU, and Toyota and the others get no reward for that in increased sales over there despite lower prices, precisely because of opinions like yours that may not be based in fact.
Yes, GM Europe is dying and shot itself in the foot by selling rebadged daewoos recently but public opinion hurts it more than real problems. VW could sell the same garbage for at premium prices, and you know it. VW is a religion in Germany. Also, the Euro premium brands build overpriced snoot mobiles, I’d take a ZL1 or Hellcat over anything from BMW, or Porsche, even if I had money.
This is wishful thinking as General Motors would have never sold Opel if cars like the Insignia Grand Sport could steal sales from brands like BMW and Audi; then again, GM didn’t attempt to take the steps to doing so like equipping the Insignia GS with an engine like Cadillac’s LF4 twin-turbo 3.6L DOHC-4v V6.
The design of the Insignia is getting better but I still think BMW, Mercedes and Audi vehicles are all better designs IMHO. Also all the other three brands have a racing heritage, Opel doesn’t. That means the latter brands racing technology trickles down to their road cars. So the big 3 conquer the Opel in the performance department as well. Maybe right on the “fringes”, meaning low end, basic models of the 3 manufacturers, Opel might grab a sale or two but its wishful thinking to convert “premium” vehicle buyers onto a “standard” brand. That’s like saying Cadillac buyers will convert to Chevrolet……..
OPEL under GM needed to carve it’s own niche if it wanted to compete against that national religion called VW.
I agree that Insignia is good enough to challenge A4 except that it lacks street cred. Opel needed to redefine price points, the features offered and, like the 2008 Kia Optima in the US, been a disruptive force.
PSA will cut costs, make Ooel profitable all the while selling GM product.
Missing in this article is the four wheel drive with “torque vectoring”, but at least this is presented in another article on this blog: 2018 Opel Insignia Grand Sport Fears No Elements With Torque Vectoring AWD
Read more: http://gmauthority.com/blog/2017/01/2018-opel-insignia-grand-sport-fears-no-elements-with-torque-vectoring-awd/#ixzz4cqTT6PGk
With this in the car, Australian rear wheel drive fans should not miss anything in their new Holden Commodore.
Design not so question. But Build quality and materials and tehnoloogia, tehnics