Opel has big hopes for the 2017 Insignia Grand Sport. Longer, sleeker and more well appointed than ever, Opel thinks it has the right car to steal sales away from premium auto brands like BMW, Mercedes and Audi, according to Automotive News.
“If buyers look at what this car delivers in terms of styling, functionality and features and then looks at what they need to pay, they would think it was a good alternative,” to models from premium brands, Insignia chief engineer Andreas Zipser said.
Premium features such as a new head-up display, lane-keep assist, the next-generation of Opel IntelliLink with OnStar Wi-Fi hotspot and more are a few areas Zipser pointed to regarding the new Insignia’s value proposition.
And Opel worked hard to ensure the Insignia Grand Sport and Sports Tourer have the striking presence to pick away at premium auto sales, too. The Grand Sport has been elongated by over two inches, while the Sports Tourer wagon grows over three inches longer than the outgoing model. Specifically, the Sports Tourer is longer than the wagon variants of the Mercedes-Benz E-class and Audi A6.
Zipser thinks consumers will be impressed by the Insignia’s driving dynamics as well, pointing to its 441-pound weight loss over the old Insignia and a slew of available engine options. “This car is a driver’s car at the end of the day,” he said.
Thankfully, Americans won’t be left out of the fun, as the new Opel Insignia will cross the Atlantic to become our 2018 Buick Regal, which the brand is set to debut next week. And we’ll even be treated to a wagon, too.