General Motors sold a grand total of 10.01 million vehicles globally during the 2016 calendar year, an increase of 1.3 percent or 123,516 units over the 9.995 million vehicles sold during 2015. We have taken a deep dive into the automaker’s 2016 calendar year fiscal reporting to see how those sales break out by brand and region.
Sales Results - General Motors - 2016 Calendar Year - By Brand
|Brand||2016 Calendar Year Sales||2015 Calendar Year Sales||Percent Change||Unit Change|
Chevrolet remained GM’s volume leader, selling 4.1 million vehicles, down 5.5 percent over 2015. Buick was the second most-popular brand with 1.4 million sales, an increase of 16 percent compared to 2015.
Wuling, a Chinese domestic market commercial vehicle brand in which GM is a joint owner, was the third most popular overall, accounting for 1.3 million vehicles sold, a 7 percent year-over-year decrease. Meanwhile, the European Opel-Vauxhall division was fourth with 1.1 million vehicle deliveries, an increase of 4 percent.
With 688,399 units sold, Chinese entry-level Baojun came in fifth place, growing an impressive 48.5 percent, while North America’s GMC brand was in sixth place, seeing a 2.7 percent year-on-year decrease to 661,154 deliveries.
The Cadillac prestige luxury brand took seventh with 308,699 deliveries, an 11 percent growth rate, while eighth place went to the Holden brand sold in Australia and New Zealand, which saw sales increase 8.3 percent to 108,615 units.
Sales Results - General Motors - 2016 Calendar Year - By Region
|Market||2016 Calendar Year Sales||2015 Calendar Year Sales||Percent Change||Unit Change|
|GM North America||3,629,576||3,612,517||+0.5%||+17,059|
|GM South America||583,549||645,419||-9.6%||-61,870|
With 3.87 million vehicles sold, China remained GM’s largest geographic region. The performance represents a 7.1 percent increase over 2015 sales volumes. North America was The General’s second-biggest market with 3.63 million vehicle deliveries, a slight improvement of 0.5 percent year-over-year. We feel it vital to note that the high sales volumes in China do not contribute a significant amount to GM’s bottom line due to tight margins and the necessity to share profits with GM’s joint venture partner, SAIC.
The third-largest region by volume was Europe with 1.2 million deliveries, a 2.7 percent increase over 2015 volumes. GM International was fourth in the rankings, with sales down 15 percent to 673,499 units. The unit typically includes China along with Australia, Africa, the Middle East, and various Asian markets, but we have split China out for this particular report to paint a clearer picture of the Chinese market.
Accounting for 583,549 sales, South America was GM’s smallest region by volume in 2016. The performance represents a 9.6 percent decrease over 2015 levels.
The GM Authority Take
GM delivered what we would characterize as a solid 2016, especially for a company that’s seven years out of bankruptcy and is still in the midst of around and optimizing various facets of its business and operations.
Looking ahead to 2017, the biggest change to GM’s global sales performance will be the loss of volume in Europe as a result of divesting the European Opel-Vauxhall unit to French automaker PSA Groupe. The deal is expected to be finalized later on in 2017. Meanwhile, GM has previously gone on record in stating that it expects the Cadillac and Baojun brands to continue growing in 2017.
Further Reading & Sales Reporting
Running GM sales results: