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Dealership Advertises 2017 Bolt EV With Reference To Gasoline Powered Engine: Video

It seems some dealerships still have a bit of a learning curve to get a grasp on what the 2017 Chevrolet Bolt EV actually is. As we know, it’s a 238-mile battery electric vehicle, which requires zero gasoline to operate. However, Ourisman Rockmont Chevrolet made a boo-boo when advertising the Bolt EV.

In a basic ad video highlighting the features of the 2017 Bolt EV, reported by Electrek, the script makes reference to needing fuel and a “precision tuned electric drive engine.” It goes on to say the Bolt EV will “wring every last mile it can out of a drop of fuel.”

Now, we realize some people refer to charging an EV as “fueling up” so to speak, but the way the script is worded has us convinced there’s a bit of confusion surrounding the Bolt EV and its propulsion method. In fact, it sounds like the script would suit the 2017 Chevrolet Volt rather than the Bolt EV.

Dealers need to be certified in order to sell the Bolt EV, which makes this a curious case. YouTube commenters also seem to be having a field day with this video, too.

Dealers also seem to be having difficulty reading the market at current for the Bolt EV, as some discount the vehicle, while others overcharge. General Motors plans to roll the Bolt EV out nationwide by September of this year, which should stabilize pricing across the country.

Former GM Authority staff writer.

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Comments

  1. Ugh. What a dumb, obvious mistake.

    Looks like the dealer was made aware, as the video was taken down.

    You’d figure with the multiple year experience of the Volt (which, granted, isn’t a pure EV like the Bolt), every Chevy dealer would have good experience with properly marketing EVs. But nope.

    Based on examples like this, along with others posted on EV boards about how interested Bolt consumers at some Chevy dealers had to basically explain the product to the salesman, you have to wonder how many sales Chevy/GM is losing.

    EV consumers tend to be a very passionate bunch and if they don’t see Chevy & GM as being truly invested in EVs, they’ll just wait for the Tesla 3 (who they see as being “pure” and thus excuse their many production missteps).

    Reply
  2. If the car was Chevrolet Donut, Buick Coffee, or GMC Cigarette they would know all the options and how it is made.

    Reply
  3. Another strike against the dealer model. They don’t even know what it is they’re selling, and in turn make themselves look incompetent. A corporate ad wouldn’t make such a mistake.

    Nearby, a dealer is advertising a Cruze hatch with vinyl graphics on its side. They reads ‘business up front’ and ‘party in the back’. The last thing anyone should think about when buying an American car is of mullets and rednecks; again another practice that would never happen with corporate advertising standards.

    Reply

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