Chevrolet Malibu deliveries in the United States totaled 12,406 units in February 2017, a decrease of 42 percent compared to 21,418 units sold in February 2016. In the first two months of 2017, sales of the mid-sized sedan have decreased 42.5 percent to 20,783 units.
Sales Numbers - Chevrolet Malibu - February 2017 - United States
| MODEL | FEB 17 / FEB 16 | FEBRUARY 17 | FEBRUARY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| MALIBU | -42.08% | 12,406 | 21,418 | -42.53% | 20,783 | 36,164 |
In Canada, the Malibu recorded 610 deliveries in February 2017, a decrease of 26.8 percent compared to February 2016. In the first two months of the year, Malibu sales totaled 1,022 units in Canada, a decrease of 29.5 percent compared to the first two months of 2016.
Sales Numbers - Chevrolet Malibu - February 2017 - Canada
| MODEL | FEB 17 / FEB 16 | FEBRUARY 17 | FEBRUARY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| MALIBU | -26.77% | 610 | 833 | -29.47% | 1,022 | 1,449 |
The GM Authority Take
Now that all-new new, ninth-generation Malibu has completed its launch process, resulting in widespread availability on the retail level, we firmly stand by the notion that the primary reason for the significant decline in its sales volume during February is the ongoing shift in consumer behavior dynamics, wherein consumers prefer crossover utility vehicles (CUVs) at the expense of sedans such as the Malibu. The impact of this trend can also be seen with other GM sedans, such as the Buick LaCrosse, Cadillac XTS, and Cadillac CTS, among others.
Whether this trend is permanent or temporary is anyone’s guess at this point, but expect reduced Malibu sales to continue into the future so long as crossovers remain all the rage.
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Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.
Comments
Get this car an SS edition with some real horsepower . Accords and Camrys are available with V6’s. Get a clue GM.
An SS model will not make the sales numbers increase. Too much engineering money will be spent for too little of a return.
Furthermore, those Accords and Camry’s with V6’s aren’t exactly ‘sporty’. They have more punch, yes, but they aren’t Type-R or TRD levels of sportiness as would one would expect from a Malibu SS.
I have owned a number of Malibus but cannot bring myself to even consider another one if it isn’t powered by a V6.
I’m with you. I have yet to experience a four banger that can match the refinement of a V6. The turbo might give the four a torque advantage, but it’s not as smooth and quiet as I expect a car to be. Also, if you’re actually taking advantage of the turbo, the real world mileage is nothing to get excited about, and offers no cost savings at the pump when you figure in the premium fuel.
They blame the sales decline on the switch to SUV’s. Did Camary and Accord have the same type of sales decline due to switch to SUV’s? The answer is no so I think they to revaluate and find out what real caused the decline. Figure out what the real problem is then fix it and quit making lame excuses.
Maybe because the turbo 4 cylinders are nuking at 9,000 miles? V6 or nothing when it comes to this one.
GM bean counters have come back to roost. Flush goes the performance options at all level’s if it is not a Vette or Camaro
or V caddy.