Cadillac Earns Combined 47 Percent Share Of Voice With Latest Oscars Ad Debuts
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Cadillac has had many eyeballs on its brand since it debuted four new ad spots during this year’s Oscars two weeks ago. WardsAuto has released the latest data from its weekly “Most Engaging Auto Ads” ranking, and Cadillac has pulled a whopping 47 percent share of voice.
In the process, Cadillac also took three out of five top spots with its ads, bumping Mazda and Kia to fourth and fifth. First place is Cadillac’s “Carry” ad, which plays upon the current state of division in the United States. The ad carries Cadillac’s share of voice with a resounding 35 percent share and 1.64 million earned online views.
In second place is Cadillac’s “Pedestal” ad, which earned 7.27 percent of shared voice and 150,000 online views. The ad only features the Cadillac Escala concept vehicle and portrays Cadillac’s future moving forward. Finally, in third place, is Cadillac’s “Pioneers” ad. The ad earned 4.84 percent of shared voice and 203,000 online views. This ad provides a product centric take on “Dare Greatly” and reflects upon Cadillac’s history as an integral part of motoring.
Previously, we spoke with one the most important figures behind the Cadillac brand’s resurgence, Brand Marketing Director Melody Lee, to understand more about the latest Oscars ads and the evolving strategy behind “Dare Greatly.” For Cadillac marketing, this news is certainly a short-term win.
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I certainly agree; these ads were very well done, and hopefully is the start of much more aggressive advertising for the Cadillac brand.
Your posting IP address is oddly familiar. As in GMAUTHORITY IP ADDRESS.
Sad, Sean, sad…
I’m glad the results came from Wards, rather than Price Waterhouse.
Too bad the Oscars were a disaster with the screw ups like the best picture mess and ratings…President Trumps Joint Address to congress pulled in millions more viewers. Pretty sad when a political event beats an entertainment one that is soley for ratings.
Maybe the left wing of the Democrap party and CNN/ NYT/ MSNBC should watch these ads a little more…
Love, not Hate…eh?
IMO, “carry” and “pioneers” were the only good ads out of the 4.
Can I also point something out….the side-view mirrors on that Escalada are wayyyy too thin. I mean how TF is anyone supposed to see anything, its hard enough now in the CTS.