There has been quite a bit of back and forth over Cadillac’s future and the potential for a flagship vehicle in the luxury brand’s portfolio. Last year, word broke the brand’s flagship sedan project, rumored to be called the Cadillac CT8, had been canceled. Six months later, Cadillac President Johan de Nysschen told GM Authority the flagship vehicle program was still on, but it would not be a four-door sedan.
Following those statements, Cadillac revealed the Escala concept, which technically is not a four-door sedan, if you want to pick nits. This fueled the fire for what may become of Cadillac’s flagship vehicle program.
Now, we have some strong words from de Nysschen again. The Cadillac chief stated the Escala “is a potential addition to our existing product plan” during the 2017 Geneva Motor Show. However, it came with a grain a salt, as he said it “[depends] on the development of [the] market segment for large luxury sedans.”
This statement, which made its way into an official Cadillac press release, is a strong one. However, since Cadillac has already confirmed it is indeed working on a flagship vehicle, these statements could be taken another way.
de Nysschen’s words may mean the flagship program has been underway without any influence from the Escala, and the Escala may literally be an additional vehicle to the brand’s five new nameplates coming in two years. This is in addition to the CTS and ATS switching over to Cadillac’s CT nomenclature and a “comprehensive enhancement to CT6 later during [its] life cycle,” per de Nysschen.
While nothing surrounding future product is entirely certain, one thing is: Cadillac is gearing up for a couple of very busy years.