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Cadillac Brings The Car To Interested Customers For A Test Drive In Russia

Potential Cadillac customers in Russia no longer need to visit a dealership to test drive a vehicle, as a new test drive program enables customers to conduct a test drive when and where they want, thereby making it easier to build it into their (potentially) busy schedules.

Customers simply fill out a form on the Cadillac Russia website (or call a phone number) and specify the time and place that they would like to conduct the test drive. From there, a Cadillac consultant will arrive with the vehicle, give the interested party a detailed overview of the car, and then go for a test drive.

2017 Cadillac XT5 Test Program Russia 014

The program is currently available in Moscow (within the limits of the Moscow Ring Road) and only applies to the new Cadillac XT5 crossover.

The GM Authority Take

A great idea, if executed well, and adds a feather in Cadillac’s cap in the competitive Russian market that’s dominated by Audi, Mercedes-Benz and BMW models in the luxury space. Now, if only the service would be available in North America.

GM Authority Executive Editor with a passion for business strategy and fast cars.

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