Buick Verano deliveries in the United States totaled 488 units in February 2017, a decrease of 84 percent compared to the 3,066 units sold in February 2016. In the first two months of 2017, sales of the premium compact sedan have decreased 84.8 percent to 898 units.
Sales Numbers - Buick Verano - February 2017 - United States
| MODEL | FEB 17 / FEB 16 | FEBRUARY 17 | FEBRUARY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| VERANO | -84.08% | 488 | 3,066 | -84.84% | 898 | 5,925 |
In Canada, the Verano recorded 273 deliveries in February 2017, a decrease of 11 percent compared to February 2016. In the first two months of the year, Verano sales totaled 577 units in Canada, an increase of 1 percent compared to the first two months of 2016.
Sales Numbers - Buick Verano - February 2017 - Canada
| MODEL | FEB 17 / FEB 16 | FEBRUARY 17 | FEBRUARY 16 | YTD 17 / YTD 16 | YTD 17 | YTD 16 |
|---|---|---|---|---|---|---|
| VERANO | -11.07% | 273 | 307 | +1.05% | 577 | 571 |
The GM Authority Take
The reason for the Verano’s precipitous sales decline is quite apparent: the model was discontinued in the North American market in 2016, and the sales figures observed here represent run-out sales of models in dealer inventory.
GM launched an all-new, second-generation Verano in China in 2016. In September 2016, a high-performance GS variant of that model was spotted undergoing testing at GM’s Milford Proving Grounds, casting a slight amount of hope that the second-gen Verano will make its way to North America at some point in the future.
Another factor that could potentially impact the Verano’s future is GM’s recent sale of its Opel-Vauxhall division to PSA Group. Opel was responsible for the majority of engineering work on the Verano, its European platform mate — the Opel Astra family — along with the Delta 2 platform on which the vehicles are based. For its part, GM has stated that the transaction will not hinder its product development plans.
Related News & Info
Related Sales Reporting
- Running GM sales results
- Running Buick sales results
- Running Buick Verano sales
- Running Chevrolet sales results
- Running Cadillac sales results
- Running GMC sales results
- Running Buick sales results
- February 2017 GM sales results
- U.S. February 2017 GM sales results
- February 2017Â Chevrolet sales results
- February 2017Â Cadillac sales results
- February 2017Â Buick sales results
- February 2017 GMC sales results
- February 2017Â GM China sales results
- February 2017 GM Canada sales results
- Global February 2017Â Cadillac sales results
- U.S. February 2017 GM sales results
Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.
Comments
Alex,
Do you see any chance in GM introducing a full BEV replacement for the Verano? Or do you think they simply won’t back fill the small sedan segment here? I’d like to see if Buick could compete for the Model 3 customer in the electric space and this size vehicle would be the sweet spot.
At any rate, I’d love to see another BEV that has a more handsome package than the Bolt with one of GM’s more upscale brands, regardless of whether it is Buick or Cadillac.
What do you think?
Patrick – I think that a BEV replacement for the Verano would price it out of the price range expected in the segment. Instead, I would put my money on a BEV or PHEV variant of the Cadillac ATS replacement instead, to compete with the likes of the Model 3… which for now is a pie dream. In fact, I would expect all next-gen Cadillacs to feature a PHEV variant of some kind, much like the CT6.
As for filling the Verano’s space: I believe that the Opel sale had some kind of an influence on the second-gen model reaching the U.S. as well as allocating U.S. production capacity for the Bolt EV (which, as you probably know, took the Verano’s place at the Lake Orion plant). As such, the Verano could return for the second gen… but it could be imported from China rather than built within the NAFTA region.
I still think this is a big mistake and a sign of short-sightedness by GM.
I owned this car for 3 years and absolutely hated it. JIttery ride, noisy cabin and high frequency steering wheel vibration…all a product of outsourced engineering.
Trolling must be hard, because it doesn’t sound like you were driving a Verano… you sure it wasn’t a Geo Metro?
Honestly, the Verano was one of the most composed and well-behaved not to mention quiet cars in its segment. That is no secret.
What do you mean by “outsourced engineering”? The platform was home-roomed in Germany. The car was finalized in the U.S. with help from GM engineering in China. All GM work. Nothing outsourced.
I have owned my 2012 for two years (purchased used in 2015 with 36,000) miles and have -none- of the problems reported above. It is the quietest car I have ever owned, has a firm euro-style ride, handles excellent and corners flat. It would be nice to have the turbo version but the standard engine is more than adequate. The six-speed automatic shifts smoothly and quick. Interior components show no wear or issues with the current mileage on the car; currently at 74,000. It is a great entry-level luxury car with lots of features standard. I feel there are a lot of potential buyers out there being abandoned by Buick who don’t want an SUV or Cross-Over. With Buick seemingly exiting the Sedan market (the Regal sedan is on it’s way out) they only choice left for me in their line (I have owned 5 Buicks) would be the rumored Regal Tour-X wagon.