We’re back again to highlight yet another Cadillac ad spot that has recently been released into the wild. Yesterday, we brought you a spot focusing on Cadillac’s cash cow, the Escalade. Today, it’s about Cadillac sole crossover, the XT5.
The ad spot sticks to Cadillac’s latest script, painting the 2017 Cadillac XT5 as a cut above other mundane CUVs. In the process, the spot highlights the vehicle’s cut and hand sewn interior, sculpted body lines and once again finishes with a familiar statement of, “You can build a car, or you can build a Cadillac.”
It’s true, we would say the most distinctive feature of the 2017 XT5 is its exterior styling, which this ad really plays up. In fact, we think Cadillac’s exterior design is one of its core competencies over rivals; not once is a Cadillac easily mixed up with any other luxury vehicle.
But we digress. Have a look at the ad in the video right up above.
Comments
First time I have seen this commercial . Not bad at all . It’s true , day or night you know it when a Cadillac is on the road either from the front or back . Those elements are something that I hope they hold on too when the new products come on line .
I think the best part of the XT5 is the front clip , some have said the new headlights look as if it is crying but I don’t see it .
These are the type of commercials that work . +1
I think the headlights do look like they are crying; I’m not in favor of that. Otherwise it’s a fine updating of the SRX. But not necessarily better looking than the SRX. When new, the SRX was stunning for an SUV. The XT5 is just a slight modification of the SRX.
At least this commercial is a lot better than the one with the 3 women caught in some minor rain, who decide to sit there and play the radio rather than continuing to drive.
I’m sure I’m in the minority but I like this approach for their more ho-hum offerings like the XT5. The ad’s positive and upbeat, points out the distinct features of a Cadillac without getting into technical jargon or boring the layperson, and their “you can build a car, or you can build a Cadillac” statement is a simple way of elevating the brand. Now they just need less ho-hum offerings!
the exterior of the XT5 just looks like bar of soap….there nothing iconic about it except a bloated FWD rebadged Buick.
“You can build a Cadillac”. Except current management no longer wants to build Cadillacs. Hand-stitched leather on the dashboard matters? That’s more of a German thing, not a Cadillac value. And if you do want that, you can get it on the German CUVs. What’s truly different here?
The problem with this ad is that it asks the question “Why build another crossover?”, yet it’s functionally pretty much the same as anyone else’s CUV. They COULD build a CUV with actual Cadillac values, but those have been wiped out by the BMW-wannabe management.
Maybe Melody will make us “feel” that the XT5 is different from all other CUVs, by eating at expensive restaurants, drinking coffee, attending fashion shows, and hanging out with DJs (for the next 10 years, at GM’s expense). After all, we want to buy a brand that makes us feel a certain way, and Cadillac is a “cool” brand that just happens to build cars. We don’t care about the actual product now, that’s a relic of the past. But there was a time when Cadillac was more than just a badge and some touchy-feely marketing.