Cadillac is slowly, but surely, releasing individual spots for its vehicles as it pushes its marketing and advertising throughout the rest of 2017. It’s the calm before the storm as the brand readies a new vehicle launch every six months starting in 2018.
This time, the spot surrounds the 2017 Cadillac CT6 and only the CT6, highlighting it as the sedan with everything you never knew you needed.
“Why give it every feature you could want, with a few you didn’t know you needed,” the spot asks while highlighting the rear-seat entertainment and night vision system.
It’s another solid play to pitch the CT6 as a cut above similar sedans in the luxury segment and buyers may be thrilled when they see the CT6 actually undercuts a few of its rivals upon arriving at a dealership. Though, we all know consumers are crossover crazy at the moment, Cadillac knows it needs to hype its current portfolio as much as possible. And we’re seriously starting to like how “You can build a car, or you can build a Cadillac” resonates along with “Dare Greatly.”
Have a look at the latest spot above, and check out the 2017 Cadillac ATS, Escalade and XT5 ads while you’re at it, too.
Comments
Cadillac must bring in the hybrid version, because many Chevy Volt owners wish to upgrade, and the Cadillac CT6 Hybrid is the perfect upgrade, having the best in a Cadillac full sized sedan (the Volt is a compact), while offering the same plug-in hybrpd powertrain.
Its funny how there is no ad for the XTS. It seems to me like cadillac is trying to ignore its best selling sedan, which is basically suicide.
Luvin my 2017 CT6
Fantastic vehicle with great driving dynamics and the Panaray system is just an excuse to go somewhere!
The bad news is still aways to go. Like the previous 3 Cadillac’s, the lower door pillar is covered in cheap hard plastic. Regardless of how careful you are in taking off the seatbelt, the pillar has all kinds of scuffs after 1 month of ownership. The biggest fault I have is the wood trim is covered in a glossy finish and makes the trim look like cheap imitation plastic. Why it was not left natural like in Escalades and my last CTS Premium makes no sense. Sorry these are “dropped the ball” especially in the Platinum version!