2017 Cadillac ATS Makes Its Case As A Jack Of All Trades: Ad Break
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We’re back again to highlight yet another Cadillac ad spot as the brand owns up to its promise to continue a blitz of “Dare Greatly” advertising.
This time, it’s Cadillac’s entry-level vehicle that gets the limelight, the 2017 Cadillac ATS. The ad spot does its best to portray the ATS as capable, comfortable and ready to fulfill multiple layers of what it means to be a sport sedan.
The ad runs with the motif of parallel ideas as we’ve seen in the 2017 Cadillac Escalade and 2017 Cadillac XT5 ad spots, finishing with the now familiar sub-tagline of, “You can build a car, or you can build a Cadillac.”
We particularly like how the brand continues to utilize that slogan, as it plays on a very common word play in the U.S. We have a tendency to say it’s the “Cadillac of fill in the blank.” It’s something the brand’s marketing executives realized, and it’s very much so done on purpose.
Have a look at the latest spot above and let us know what you think.
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Nice to see Cadillac have an ATS ad of any sort but very nice to include the performance of the ATS.
This commercial has Cadillac Brand Marketing Director Melody Lee’s fingerprints in an effort to push Cadillac being attractive to buyers under the age of 40; but it might have been nice to flash images of how the Cadillac of today is different from the heritage people might think of especially as it was a Cadillac that won the 2017 24 Hour of Daytona.
I’m not a Melody Lee fan, but this is a good commercial. Great choice with the driver being a beautiful and elegant young woman, and the racing gloves were a great touch.
I also liked the Stephen Merchant “Irresistible” cpmmercial (with the red ATS, and he thinks the women are looking at him, rather than the car) of a couple years ago. But that one was simply about the looks of the car, not the performance. The new commercial at least hints at the performance (for those who care).