President Richard Nixon may not have had the most solid ground in 1973, telling the nation “I am not a crook” that year, but Buick sure did have a solid feeling.
1973 would bring about major instability, but not for Buick. The 1973 Riviera, Electra and LeSabre aimed to introduce a “solid feeling for ’73”, with innovations that were more than skin deep.
A new, “rugged” braking system, a built in emission control system, “AccuDrive” to provide stability on even the bumpiest of roads and more were all introduced to make Buicks a stable choice.
They were also some of the final cars to keep a truly original design language present, carrying over from the 1960s. Following 1973, the Riviera specifically would begin to lose its original touch as vehicles became more appliance than a form of expression into the 1980s.
See what was so comforting about a 1973 Buick in the original ad for the vehicles right up above.