The sale of Opel and Vauxhall is all but official. PSA Group is set to become the new owner of General Motors’ European divisions ahead of the 2017 Geneva Motor Show, according to previous reports.
And barring any unforeseen circumstances, Opel’s new owner may be looking to expand the marque outside of Europe.
Automotive News reports PSA CEO Carlos Tavares is eying up additional markets outside of Europe to potentially sell the Opel brand. The idea is that there are many markets where consumers won’t consider a French vehicle. Opel’s lineage as a German automaker may be the ticket into new markets for PSA, then.
“The business sense is to make sure that we can capture a wider consumer base,” Tavares told AN. “In some markets in the world, we have customers who, despite all the progress that we’ve made, will not consider a French brand.”
Tavares did not go into greater detail when pressed on which markets he’d like to see Opel introduced, including the potential for a U.S. introduction.
Opel has not turned a profit for the brand’s current owner, GM, since 1999.