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GM Not Being Nearsighted With Future Fuel Efficient Vehicle Investments

General Motors isn’t taking into account the possibility of relaxed emission and fuel economy standards with the Trump administration. Instead, it’s pushing forward towards a single goal: zero emissions from its passenger vehicles.

Mark Reuss, GM product chief, told WardsAuto the automaker would not make long-term investment decisions simply based on “chatter” surrounding future regulations.

“That’s probably not a good idea,” Reuss said following the announcement of GM and Honda’s investment into mass-produced fuel cells.

He went on to say hydrogen fuel cell vehicles are inevitable despite what future regulations say because it’s the responsible thing to do.

“We know the endgame is zero emissions,” he says. “We have to be able to get the technical solution into the hands of our customers. This is one area where we’re going to make some bets and we feel pretty good. These kinds of things are thought about strategically over a long period of time and I know Honda shares that position as well.”

The partnership between Honda and GM sees a total of $85 million invested into GM’s Brownstown battery facility to begin manufacturing fuel cells for vehicles around 2020. In the process, 100 new jobs will be created.

Former GM Authority staff writer.

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