It was the moment many off-road enthusiasts had been waiting for. Chevrolet’s first true off-roader in years, the 2017 Chevrolet Colorado ZR2, received a price tag yesterday.
The 2017 Colorado ZR2 will start at $40,995 when it arrives later this year, which undercuts the truck’s main rival, the Toyota Tacoma TRD Pro. However, despite the price undercutting of over $2,500, we’re here to ask if Chevrolet has priced the Colorado ZR2 right for the content on hand.
Foremost, the $40,995 price tag nets you the 3.6-liter LGZ V6 engine along with a laundry list of off-road equipment including front and rear locking differentials, Multimatic Dynamic Suspensions Spool Valve dampers, 31-inch Duratec off-road tires and much more. The only significant additional options to add on to the Colorado ZR2 are cab configuration, the 2.8-liter LWN turbo diesel engine and a bed-mounted spare tire.
So, for under $41,000, the consumer is truly getting quite the off-road value proposition. We think the amount of content far surpasses the price tag, especially when you get a taste for how capable the ZR2 is.
But, we want to hear from you. Does Chevrolet have a sales success on its hands? Or has the brand priced the truck to become dealership lot queens? Vote in our poll below.
Comments
I wonder if Chevy will offer something like the crawl control like the Taco?
I would cross shop this with a wrangler. I know officially its a small truck in line with the Taco, but next time I buy a jeep I’d consider this…. capable in different ways.
I’m with you. If they offered this in a manual, I’d strongly consider it (I have a Rubicon Hard Rock Unlimited with a 6 speed). Those shocks are amazing and I’d be a great time ripping up the trails at higher speeds—something the Wrangler isn’t amazing at.
I wouldn’t say that $41k is a steal by any means, but it seems fair.
It seems mighty expensive at first blush, but if you go into it the critter really isn’t in comparison to a lot of other products not offering the capability of this truck.
Couldn’t justify this over a full size. I’d like to but can’t.
Full size trucks can’t off-road well, so that’s a place these midsizers can shine.
When can I buy one?
I have been waiting for this trucks price. I expected it to start around $45k and reach $50k with a Diesel.
The price we got is amazing. I have been looking at a Z71 and for so little more I will get some major hardware here.
With the sale of my present car. GM card money and I will wait till a dealer is willing to do a little negotiating and I should be well under $30k out the door.
I I were to get a similar full size truck with the same options the sticker would be pushing $55k.
This truck really is more Hummer in a conventional body than Colorado.
This is not a old Colorado and it is much more than a LT model.
Now if you want over priced the GMC Canyon Denali while a nice truck is not worth the money.
This ZR2 meets the needs of buyers like me that love trucks but just have no need for the larger trucks. If you need a larger truck that is fine but not all do or want one.
The road test will show this truck is much more than some bolt on parts like so many others. GM did the whole package here on the suspension.
Just look how the TRD Pro widened the track. Where GM did cast iron larger and stronger control arms, Toyota changed the off set of the wheels.
The difference is you can just bolt on performance or you can engineer it.
$50 grand for a mass produced midsize with lockers and a 4 cylinder diesel is $5 grand too much.
i live in canada as usual gm considers us a third world country so we will be gouged as per gm common pratice