General Motors and Chevrolet have very high hopes for its first true off-road offering in years. The 2017 Chevrolet Colorado ZR2 stays true to much of what we fell in love with when it was conceptualized nearly three years ago. And for that reason, the brand thinks it has a home run.
Anita Burke, chief engineer for the Chevrolet Colorado, stopped in at Autoline Daily to discuss the latest truck and what it means for the Colorado portfolio and why the brand is pinning it has a success.
At the end of the day, Chevrolet is confident the Colorado ZR2 will conquest buyers from other brands, specifically the Toyota Tacoma TRD. Even during our first ride of the 2017 Colorado ZR2, Chevrolet hinted it will offer the truck as an alternative to the Ford F-150 Raptor with a more practical wrapper and size.
And the Colorado ZR2 isn’t a sticker pack. It’s packing plenty of goods to ensure capability is forefront, but Burke states engineers never forgot why midsize trucks are so popular. That is because they offer the comfort and practicality a full-size pickup sometimes can’t.
You can catch the entire in-depth conversation in the video up above.