Chevrolet Spark deliveries in the United States totaled 1,695 units in January 2017, an increase of 51.2 percent compared to the 1,121 units sold in January 2016.
Sales Numbers - Chevrolet Spark -January 2017 - United States
|JAN 17 / JAN 16
In Canada, the Spark recorded 143 deliveries in January 2017, a sizable increase of 104.3 percent compared to 70 units in January 2016.
Sales Numbers - Chevrolet Spark - January 2017 - Canada
|JAN 17 / JAN 16
The GM Authority Take
Given the market’s general shift towards crossover utility vehicles from other vehicle types like sedans, the spike in January Chevy Spark deliveries is quite surprising. Some potential reasons for the increase can be:
- Fleet sales: Chevrolet saw fleet sales increase 8.4 percent or 2,420 units to 31,362 units in January. Though unconfirmed, the Spark could be a significant part of these sales figures.
- Competitive advantage: the Spark vehicle is the only modern (and therefore competitive) vehicle in its size and price class in the U.S. and Canada. Its utilitarian hatchback form factor bears some resemblance to a crossover, which could be a draw for customers looking for crossovers but unable to afford them.
- Retail push: we were told by several Chevrolet dealers that GM’s own Chevy regional sales personnel ran promotions for the Spark in December and January, which also could have contributed to the model’s recent sales spike.
The Spark received a handful of updates and changes for the 2017 model year, one of which is the addition of the Spark Activ equipment group that gives the city car a slightly more rugged, crossover-like appearance and a higher ride height. Hence, we believe that the addition of the Spark Activ options package will increase interest in the Spark, thereby translating to even higher sales in the near future. The trim level is set to launch in the first quarter of 2017.
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- January 2017 GM sales results