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Chevy Malibu Sales Drop 43 Percent To 8,377 Units In January 2017

Chevrolet Malibu deliveries in the United States totaled 8,377 units in January 2017, a decrease of 43 percent compared to 14,746 units sold in January 2016.

Sales Numbers - Chevrolet Malibu - January 2017 - United States

MODEL JAN 17 / JAN 16 JANUARY 17 JANUARY 16
MALIBU -43.19% 8,377 14,746

In Canada, the mid-sized Chevy sedan recorded 412 deliveries in January 2017, a decrease of 33 percent compared to January 2016.

Sales Numbers - Chevrolet Malibu - January 2017 - Canada

MODEL JAN 17 / JAN 16 JANUARY 17 JANUARY 16
MALIBU -33.12% 412 616

The GM Authority Take

Given that the launch process behind the all-new new, ninth-generation Malibu is now complete, we believe there that the primary reason for the significant decline in January Malibu sales volume is the ongoing shift in consumer behavior dynamics wherein consumers favor crossover utility vehicles (CUVs) at the expense of sedans such as the Malibu. The impact of this trend can also be seen with other GM sedans, such as the Buick LaCrosse and Cadillac ATS.

Whether this trend is permanent or temporary is anyone’s guess at this point, but reduced Malibu sales will probably continue into the future so long as crossovers remain all the rage.

Related Sales Reporting

Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.

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Comments

  1. I think part of this is the crossover SUV phenomenon but still I have to say this. Boys we really have a “winner” 😉 here once again. It seems the trend in Chevy midsize offerings is continuing.

    Reply
  2. I think crossovers are part of the drop in sales but I suspect GM is cutting back on fleet and rentals, helps explain the big drops with Imapala. Lacrosse is just too expensive for what it is.

    Reply
    1. Not totally correct. Believe it was in the month of January, could have been December, when they moved more than 20K of these in one month, 10K of those 20K went into rental fleets.

      Reply
      1. Reply
    2. So, is the new LaCrosse too expensive for what it is and the old model was not? There is roughly $1,000 in price difference between the last-gen model and the new one…

      Reply
      1. My goto Cadillac Buick GMC dealer has 11 LaCrosse on the lot with MSRP’s $43,100 – $47,000 and discounted 8-10%. Base price may be within 1K from the earlier generation but rarely will you find one for that price. It’s a nice car but there is so much out there today it’s easy to get lost in the shuffle.

        Reply

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