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Chevy Impala Sales Down 40 Percent To 5,972 Units In January 2017

Chevrolet Impala deliveries in the United States totaled 5,972 units in January 2017, a decrease of just under 40 percent compared to the 9,942 units sold in January 2016.

Sales Numbers - Chevrolet Impala - January 2017 - United States

MODEL JAN 17 / JAN 16 JANUARY 17 JANUARY 16
IMPALA -39.93% 5,972 9,942

In Canada, Impala sales increased 17 percent to 124 units in January 2017.

Sales Numbers - Chevrolet Impala - January 2017 - Canada

MODEL JAN 17 / JAN 16 JANUARY 17 JANUARY 16
IMPALA +16.98% 124 106

The GM Authority Take

We imagine that the world’s continued desire for crossovers at the expense of sedans is responsible for January’s substantial drop in Impala sales. In addition, it’s possible that Impala sales increased disproportionately in January 2016 as a result of loading fleet sales into the first month of the year, thereby resulting in the 40 percent decrease this year.

Related Sales Reporting

Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.

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Comments

  1. Impala and Malibu are built on the same platform and differ by .3″ in wheelbase. No wonder Impala is suffering
    as it is due for new features and a refresh that set it apart from it’s newer – 7″ shorter sibling.

    Malibu sales are way down for January 2017 also. Still, it sells more than Impala. I’m thinking more aluminum and
    lightweighting – plus a Hybrid variant are in order. The Chinese market is out there for Impala and may justify
    a redo of the rear seat ( Chinese like to be driven ). Reclining seats – better rear seat infotainment and driver
    monitoring.

    Impala is a BIG car. To that end, many Americans are going for tall station wagons when looking to a bigger
    vehicle. By “tall station wagons” you should know I’m talking about crossover SUVs. The roads are
    jammed with them. People are lemmings. Truly, a low-slung sedan can only get better MPG than a gas
    pig SUV that pushes more air and has more air turbulence underneath it as it plies freeways and highways.

    GM has forgone the “minivan” ( called “MPV” around the world ). If families truly want an all-purpose
    vehicle, look to the Chrysler Pacifica or Pacifica Hybrid and the Mercedes Metris. Those vehicles
    do double duty as pickup truck AND family hauler/mover. Why buy a pickup truck when a van keeps
    everything dry and secure? No SUV can do what an MPV does. Live in a location with inclement weather?
    Go AWD in a van.

    I think Americans have bought the SUV advertising slogans hook, line and sinker. Yet A) They’re NOT
    sporty. B) The utility ends at a third row back seat which is usually tiny and they have no room behind
    that seat for stowage. Truly, SUVs are ungainly, soft-riding gas pigs that make no sense for most people.

    In writing this – there will be some maroon ( or two ) who replies: “Hey – I live in Minnesota and I deal
    with SNOW!”. Or, “Well you’re wrong – I need a taller wagon to get into and out of rather than
    stoop low into a sedan”. Or, “My wife feels safer with all that heavy steel around her!”. And lastly,
    the guy who says, “I want that option of knowing I can go offroad and I tow stuff sometimes, maybe”.

    To those guys I chuckle. 95% of SUVs never see dirt, let alone “off road”. Do you need all that
    heavy, complex hardware that requires maintenance to go to the shopping mall?. AWD is featured
    in some minivans – Toyota Sienna and Chrysler Pacifica. If you really have utility needs, buy
    a 4X4 Mercedes Sprinter and depreciate it as a business expense.

    SUVs are not needed for most families. They’re not the best tool in the shed for the job at hand.
    It’s advertising that bamboozles all the lemmings lined up at the elementary school parent
    pick up line to buy those inefficient, heavy, unpractical beasts they call SUVs. Most people
    don’t even know they’re built on car platforms, not tough truck ones. To buy truck-based
    SUVs means you lay out $50,000 or so for a Tahoe, $80,000 for a Escalade or Expedition. This means
    gas mileage of a semi-truck and hauling around a huge truck chassis to haul 50lbs. of
    groceries and 100lbs. of jr. league soccer players!

    American excess is gross. I mean – the “gas is cheap, so I don’t mind $100 fill ups!” stuff
    has got to go.

    Reply
    1. The Impala is on Epsilon 2 Premium… the new Malibu is on E2. Different platforms.

      When the next-gen Impala switches to E2 long, it will be much larger than the new E2-based Malibu.

      Reply
    2. First, did you get hit by a lady in an explorer and that is why you have some bottled up hatred for them?

      Second you might want to fact check before going on rants like this, lots of misinformation…

      First I can you keep mentioning gas hogs, well you start by talking about CUV’s then end with BOF SUV’s. Well let’s address the hottest market and what is really slowly killing the car, the crossover market. A Mazda 3 gets 37 mpg, a CX-5 gets 34 mpg. 3 whopping mpg difference for a bunch more room and utility. Many sedans aren’t offered with awd for those up north. It isn’t a secret these cuv’s aren’t leaving the pavement or designed as such, they are designed to give more room, storage and ground clearance.

      Example, my old Altima would drag pulling in to places with steep inclines with 4 or 5 people and some gear in the car, even cresting a hill on occasion. My ex’s Rav4, never. Rear passenger room was bountiful in the rav, not so much the Altima (it wasn’t lacking or uncomfortable but the rav had a good amount more.

      I had a co-worker looking at a accord, she had two kids (say 10 and 13) and they did sports, took trips and were scuba divers. I told her to check out the Rav, CR-V, ect. Absolutely loved the room in back, especially for scuba tanks. They could stand them up and other sporting equipment with suitcases for when they traveled.

      I have many of friends with two kids in car seats who have explorers and acadia’s. One has a camry and the other a Altima as well, they never even try taking those two cars unless they absolutely have to. They can put strollers, bags, toys and anything else in back and still have room to run to Ikea.

      The added clearance helps in adverse weather, I drug my old Altima over grooves from tire tracks during bad ice storms, not an issue with a cuv.

      Don’t get me wrong, I love the look of a larger sedan or wagon, but unless you are a car person and enjoy spirited driving or grandparents and it is just you two making trips I can easily see why families pick these taller more adaptable vehicles.

      Yes, SUV’s are in a different category where many don’t utilize them. But when they do, holy cow they work. Our old XL denali I could load up with our 5k boat, 6 friends and gear and make an hour or two trip for a day at the lake, most of the time it was just single person to work and back though.

      I love minivans, I wish more would buy them (I try to sell my friends on them but it is all image for them). They are much more useful with multiple kids than a large CUV (two have them and they love it), but people want that image unfortunately.

      Either way they aren’t bad, plenty safe and much more diverse and comfortable as well as not much worse on mpg. They will continue to be hot sellers. My friend lovers her new Rav, she packed inside a full mattress and other stuff to take to her late father’s house, try that in even a full size sedan…

      Reply
  2. Make sedans more appealing.

    Why do you see Teslas all over town at $100,000 a pop? Well, on top of the all-electric, neck-snapping acceleration
    and no smelly gas stations or lines – THEY’RE SEXY and STYLISH!. Low-slung means efficient. People scoop up
    cars that they feel make them look attractive, modern and interesting. Tesla fills all those blanks. Yes, they
    cost as much as a nice house in Kansas – but people dish out money for “cool”.

    Take Impala and mass produce what GM can and Tesla cannot. GM has the clout, resources and finances
    to make a sedan with Impala’s interior space – AWD and the efficiency of the Volt. All that and make it
    sexier looking – More Jaguar than Grandpa’s Buick. A sweet plug-in Impala with 40 miles range and an
    MPGe of 40MPG would get Impala back on track.

    The Tesla Model S has a front trunk as large as a compact
    car’s trunk! It also has a hatch instead of a trunk. Teslas swallow up skis, bikes and strollers with ease. Tradition says that Americans don’t like hatchbacks. WRONG! Just make the hatchback
    nice looking and use advertising and auto shows to reveal to Americans just how much stuff you can stuff into a hatch!

    Reply
    1. Lol

      Reply
  3. Was considering buying a used 2014 Impala LTZ2, but one of the issues I have with the car is that it only comes in FWD with no AWD option. Too bad, because I still think the Impala is a GREAT looking car

    Reply
  4. Turn the engine around and make it drive the rear wheels first and all wheels optionally…then you will have a nice vehicle that will help sales!

    Reply
  5. I’ve said it before and I’ll say it again. With the Impala being built off the same platform as the XTS, throw that TTV6 and the AWD system in the Impala and call it the Impala SS. Have the Camaro team get a hold of it to help it with handling and you have one fantastic full size sport sedan. It may just get a few bodies over there who are mourning the loss of the SS sedan. The Impala still looks great and has not aged too badly. Have it be the last hoorah for the Epsilon 2 platform. I think the Impala has long been neglected.

    Reply
  6. I don’t like the look of Telslas….they look like jellybeans on wheels…..hate em I really hate em.

    Reply
  7. GM and America in general for that matter really needs to up it’s sedan game. Get these cars back to the way they should be… big, beautiful, powerful and RWD.

    I have always said people who drive FWD cars generally don’t know or care which wheels are driven but people who drive RWD cars tend to want a RWD car. Why alienate that group of buyers? So far as I know there is no FWD cult following.

    I hope GM in the future choose to move some of their sedans back to RWD, especially the Impala, to compensate for the loss of the SS. I know the SS didn’t sell well but I do believe that was partially down to styling and marketing. The success of the Dodge Charger (and Chrysler 300) proves there is a market for this kind of car. Make it happen GM!

    Reply
  8. sales were down for this month. wow.
    not that huge of a deal.
    The Impala sells enough where it is not gonna disappear.

    Reply
  9. GM needs to bring back the low and handsom designs on there sedans and CUVs….the problem is that that cars have gotten tall and blocky compared to the cars 30 years ago….if you compare a new car to a 1980s car….the new Will look Boring.

    Reply
  10. I too wish the Impala was rear wheel drive and a turbo V6 for power, like the Cadillac C6 and sale at a price like the SS!

    Reply
  11. Impala is probably GM’s “best kept secret”. its a great, comfortable and roomy car with very good power and gas mileage. I wish GM would offer it in awd. Too bad it hasn’t caught on like it should have.

    Reply
  12. My last 3 new cars have be Impalas. In the past I have had Buick’s, Pontiac’s and Oldsmobile’s. I’m currently driving a 2014 Impala a great vehicle, pretty much the same as the 2017 model. The 3.6 V6 does a good job plenty of power and fuel efficient up to 32 on the highway. It’s too bad that the General can’t build a RWD sedan with a small V8 or even just turn the 3.6 around and make it RWD. I have hated FWD vehicles since the started in the 80’s but I’m a die hard GM Guy and if you want to drive one of their sedans it’s going to be a FWD. That’s my only compliant about the Impala that it is FWD. I went to a car focus group where had the brand names covered and most of the people where import owners and at the end the people could not believe that the Impala was a GM car. Before they found out it was a Chevrolet they were all talking about how great a car it was. i guess they weren’t car people a few pieces of black tape and they were all confused. My point of this was there are lots of people who wouldn’t even look a GM vehicles. They are all brainwashed to believe the imports are so much better than GM or even Ford. I really think if some of these people would stop into their local Chevy store they would sell many more Impalas. I really think it is a unknown commodity. Well that’s my 2 cents worth.

    Reply
  13. We are ‘Empty Nester Conservative Baby Boomers’…and strong GM fans. In 2012 we purchased a beautiful carbon black 2011 Chevrolet Malibu LTZ V-6 with every option, as my wife’s daily driver. She and I had been driving Mercedes-Benz and Volvo automobiles, since the 1980’s…and GM SUV’s. I also a nice collection of 50s, 60s and 70’s GM automobiles, which I loved driving as they brought back great memories, of the GM automobiles I drove back then. Back to the 2011 Malibu, which my Wife loved…we parted with it last year, with approximately 80,000 trouble free miles on the clock. We purchased a new 2015 Chevy Silverado 1500 Series LTZ Crew Cab, with the 6.2 V-8, and the 4×4 option…It has every option, including the GM endorsed Borla exhaust…It is a blast to drive, and we get compliments all the time on how beautiful it is, in the Deep Ocean Blue Metallic. We have been shopping for a sedan, to replace the Malibu, and have narrowed our choice down to two cars, both GM of course, both Chevrolet ?? and we researched several…Our first choice is the Chevrolet 3.6 V-6 Impala 2/LTZ Premier (fully loaded), and our preferred colors are crystal red, blue velvet or pearl white. The Impala has everything we want and need, including HID head lamps, like our European automobiles had, very comfortable and supportive lumbar heated front seats, a CD player, leather seating, great style, etc, etc. We hope to locate a GM Certified Corporate assigned Impala, 2015 or 2016, because they have better factory backed Warranty programs, than purchasing a new Impala…our second choice is a GM Certified Chevy Malibu 2/LTZ, a very distant second choice, simply because the Impala is a whole lot more automobile, in so many ways, for not that much difference in cost…and that 3.6 V-6 is truly worth it, in itself. Yes, the Chevy Impala V6 in full dress, is an amazing automobile, check it out.

    Reply
  14. Drop in the CTS-V Twin Turbocarged 3.6 and make it an SS with the appropriate suspension, brakes and AWD!!
    Then they’ll sell.

    Reply

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