Cadillac XTS deliveries in the United States totaled 1,849 units in January 2017, an increase of 2 percent compared to 1,813 units sold in January 2016.
Sales Numbers - Cadillac XTS - January 2017 - United States
| MODEL | JAN 17 / JAN 16 | JANUARY 17 | JANUARY 16 |
|---|---|---|---|
| XTS | +1.99% | 1,849 | 1,813 |
In Canada, XTS sales decreased 13.9 percent to 31 units in January.
Sales Numbers - Cadillac XTS - January 2017 - Canada
| MODEL | JAN 17 / JAN 16 | JANUARY 17 | JANUARY 16 |
|---|---|---|---|
| XTS | -13.89% | 31 | 36 |
The GM Authority Take
Posting a 2 percent growth in cumulative sales volume, the Cadillac XTSÂ appears to be protected from the U.S. market’s seemingly-insatiable hunger for crossovers. We believe this is due to three primary reasons, including:
- Its relatively affordable price
- An established and loyal customer base that is not as highly-sensitive to the latest market trends (such as switching to crossovers from sedans)
- Steady sales to fleet and livery customers
Recently, Cadillac President, Johan de Nysschen, confirmed that the XTS will receive a major refresh in the near future. The model was initially set to be discontinued prior to the 2020 calendar year.
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Comments
Three primary reasons must include a fourth–providing the type of vehicle long-term Cadillac customers crave!
Recently blew out one of my CTS run flats on infamous PA potholes and was provided a XTS loaner until they could get a replacement tire. It took about 100 yards to realize that my sofa at home couldn’t remotely compete! If you want a soft comfortable ride this is a fine vehicle. Would I trade my CTS for XTS–no, but I’m sure a lot of long-term Cadillac customers would!
“Three primary reasons must include a fourth–providing the type of vehicle long-term Cadillac customers crave!”
The XTS is most certainly a vehicle that is desired by *a certain subset* of Cadillac customers. The point you are making was outlined in reason #2 of the GMA Take.
Don’t always read as closely as should especially without contact lenses out!
The certain subset you refer to is comprised of loyal long-term customers that the current management of Cadillac is basically telling to go take a hike. It will be a very-long time, and possibly never, that Cadillac is able to generate conquest sales to offset!
Here is the question Alex, Do we have evidence showing that most all XTS buyers are 70 to 80 year olds that are stuck in the grand era of Cadillac floty boats? Is everyone taking for granted that it just has to be all older buyers going for the XTS. I don’t recall hearing GM ever realese the age data of the buyer, I could be wrong.
I doubt it’s 70+ purchasers of the XTS as a predominant buyer. All the XTS owners I know (who purchased them new), were in their mid 50’s. Automotive journalist love to perpetuate the “oldman” Buick and Cadillac meme, as it’s easy and lazy sensationalism (this isn’t your Grandap’s Caddy!) – type thing.
Also, if you think about it, who do we consider old age these days? The people who would be the classic Cadillac purchasing age, were people who were young in the 70’s and 80’s, the Woodstock generation. That generation grew up with a large Mercedes/BMW/Lexus influence. I’m in my early 30’s and I remember how important Lexus was to the US’ early 90’s culture. So, the “grandpas” are driving Lexus and Mercedes, these days. I wouldn’t assume immediately that XTS goes to older people, young people appreciate Cadillac’s interesting cachet.
The two people I know who purchased a new XTS, just very recently, did so because Cadillac was “interesting” to them and they didn’t see too may around and wanted to be different. At $50k+ they could have went anywhere, but walked into the Cadillac dealership. I being the Cadillac fan myself, asked why they chose the XTS; pretty much it goes like this – CTS/ATS too small, CT6 nice – almost got that one, but couldn’t justify the 10k premium over the same sized XTS and the husbands didn’t like the XT5 look, but loved the Escalade (too expensive). I keep saying Cadillac purchasers could care less about platform (they want a comfortable, flashy, large luxury car), and I’m pretty sure I’m correct.
They were also looking at the crossover – XT5, the wifes loved the crossovers but the husbands wanted a sedan. The XTS was what they chose. In both scenarios, these were middle to upper middle class, with at least one spouse member being executive level management, career mid 50s couples.
One persons floaty boat is another’s magic carpet. I miss my old Caddies. The CTS in the garage is only a ride. Probably the last time I’ll buy Cadillac. Never shopped anything.
Susan, that’s so true. I hate it that the professional auto writers have been allowed to define the classic American luxury ride as “floaty boats”. Just because THEY would prefer fast test-track times to comfort, they’ve been sold on the harsh German “feel the road” sports-ride, and they’ve foisted that on the public as some warped version of “luxury”.
I happen to love the classic plush “Cadillac ride”, aka “Magic Carpet Ride”, aka “riding on a cushion of air” (almost like a hovercraft). Why the heck would I want a hard, jittery “feel every pebble in the road” ride on my daily commute or when cruising the roads and highways, just because some auto-writer is telling me that cramped, harsh, and jittery is actually more “luxury”?
I don’t need a recreational toy that I can take to the mountains and drive at illegal speeds, as my daily driver. I don’t need to fantasize that I am a NASCAR driver. And if I really did need to do either of those, I could rent a car for that over a weekend, rather than ruining my daily drive or distance driving on the highways. I just want to cruise from here to there in comfort and style – when did that stop being Cadillac’s overriding goal?
The XTS is now Cadillac’s last concession to the “Cadillac ride” (along with the Escalade, which also embraces Cadillac’s roominess and comfortable ride values in the context of a large SUV). But even the XTS ride is not as plush as the ride of the prior DTS. Cadillac is going in the wrong direction, IMO, and it shows in the sales. The more “classic” Cadillacs such as the XTS and Escalade are selling well, the “sports car” Cadillacs are not. Yet Cadillac management has thus far seemed determined to push Cadillac further and further as a harsh German sports wanna-be (i.e. BMW copy) instead of retaining the values that made them the number 1 luxury ride in America, for decades.
Maybe JDN will figure this out, before it is too late. I have no hope for Uwe or Melody ever having a clue. At least JDN made the decision to extend the life of the XTS, rather than dropping it outright as prior management had planned. Perhaps when they come out with the new XTS model, they can actually advertise it on tv (something I think has never, or at least rarely been done for the XTS or DTS) and they could use the Steppenwolf song “Magic Carpet Ride” as background music. It’s time for Cadillac to ignore the professional auto critics, and actually showcase the virtues of the MCR (Magic Carpet Ride) as a benefit, not an embarrassment.
A tire, try 5. My mother blew out 5 different tires on the same PA potholes. The first time it was 2 on one side, then one, then both front tires at the same time. I am so happy I don’t have run flats after seeing what everyone else is going through.
4. It’s FWD – people in northern/snowy climates prefer this to RWD.
5. It’s Cadillac’s roomiest car, with the most comfortable ride. Yes that could correspond also with point 2 above, but point 2 presupposes that these are only “traditional” or “set in their ways” customers. In fact there could be younger buyers who are willing to consider all options, including being willing to appreciate a comfortable commute or highway cruise vs. a harsh jittery (aka “sporty”) one.
6. It’s actually a very nice looking car, when you see it in person.
7. Brad Pitt drives an XTS in China TV commercials. So the overseas buzz is finally reaching the US, “Drive the Brad Pitt car!”. Well maybe not, but that seems at least as good a reason as drivng the “DJ MICK car” or the “Gwyneth Paltrow car” the “influencers” that Melody Lee is intent on aligning with Cadillac.
Also fun tidbit, Warren Buffet drives an XTS. Check out HBO’s new, recent, documentary chronicling his life. He seems to love his car and its one of the first things shown in the documentary. Apparently, he purchased it at the local Omaha Cadillac dealership, and subsequently phoned GM’s CEO and congratulated her on a great experience. Also, a man who could have a new care of his choice, every single day, chose an XTS, it says something; he knows what’s quality.
I like the XTS soft ride and proportions…..but not so much the bloated, chunky looking exterior design…It doesn’t have any WOW factor
When I saw this article in the “news” section, my first thought was “wow, there’s a f*&king surprise” (he said sarcastically).
why are FWD Cadillacs looking like boring jellybeans on wheels.