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Cadillac U.S. Sales Down 4.1 Percent To 10,298 Units In January 2017

Sales of GM’s prestige-luxury brand, Cadillac, decreased in the United States and in Canada in January 2017.

January 2017 Cadillac Sales – United States

In the United States, cumulative Cadillac sales decreased 4.1 percent to 10,298 units in January.

January 2017 Cadillac retail sales increased 1.2 percent, or 95 units, year-over-year to 8,077 units, representing 78.4 percent of total Cadillac sales. That compares to 7,982 retail sales in January 2016, which represented 74.3 percent of total Cadillac sales.

The brand had the following retail sales highlights during the month:

  • Crossover deliveries were up 11 percent thanks to the new XT5
  • Total Escalade retail deliveries were up 10 percent, driven by a 7 percent increase in Escalade ESV retail sales
  • Average transaction prices were the highest in the brand’s history at $55,300, up about $1,000 year-over-year

January 2017 Cadillac fleet sales decreased 19.5 percent, or 537 units, year-over-year to 2,221 units, representing 21.6 percent of total Cadillac sales for the month. That compares to 2,758 fleet sales in January 2016, which represented 25.7 percent of total Cadillac sales.

Cadillac Sales Summary - January 2017 - USA

SalesSales Mix
Total10,29810,740-4.1%-442100.0%100.0%0%
Sale TypeJanuary 2017January 2016January 2017 / January 2016January 2017 - January 2016January 2017January 2016January 2017 - January 2016
Retail8,0777,982+1.2%+9578.4%74.3%+4.1%
Fleet2,2212,758-19.5%-53721.6%25.7%-4.1%

Individual model sales performance was as follows:

Sales Results - January 2017 - USA - Cadillac

MODELJAN 2017 / JAN 2016JANUARY 2017JANUARY 2016
ATS-8.72% 9741,067
CT6* 634*
CTS-31.79% 6911,013
ELR-95.52% 367
ESCALADE-0.73% 1,2181,227
ESCALADE ESV+26.32% 979775
SRX-98.60% 674,778
XT5* 3,883*
XTS+1.99% 1,8491,813
CADILLAC TOTAL-4.12% 10,29810,740

January 2017 Cadillac Sales – Canada

In Canada, cumulative Cadillac sales decreased 19 percent to 657 units. Individual model sales performance was as follows:

Sales Results - January 2017 - Canada - Cadillac

MODELJAN 2017 / JAN 2016JANUARY 2017JANUARY 2016
ATS-61.78% 99259
CT6* 21*
CTS-60.26% 3178
ESCALADE-35.48% 80124
ESCALADE ESV+158.62% 7529
SRX-98.59% 4284
XT5* 316*
XTS-13.89% 3136
CADILLAC TOTAL-18.99% 657811

About The Numbers

  • In the U.S., there were 24 selling days in January 2017 and 24 selling days in January 2016
  • In Canada, there were 24 selling days in January 2017 and 24 selling days in January 2016

Further Reading & Sales Reporting

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Comments

  1. Let’s stop messing around, you guys need more advertising. Make it epic, the best you absoulately can (think Eminem Super Bowl, Chrysler 200 – arguably the best car advertisement, bar none, and second best Super Bowl ad besides Apple’s 1984 mac ad) . Anyhow, hire Chiat Day, immediately. Take my advice, people want a “Cadillac,” and that means – big, cushy, comfortable, sedan; none of this ATS/CTS garbage. Make an XTS commercial, use Sade’s No Ordinary Love, instrumental version and film it at dusk. Then, proceed to BTFO out of the Lexus ES, Continental, Volvo S90, Mercedes, and, at that point, just take my money. (CT6 will work too, it’s rad, but it needs a secondary commercial). Message me, I’ll work for cheap.

    Reply
    1. Chrysler are masters of marketing. The 200 ad along with Dodge’s ‘Predators’ ad with Phil Collins are the best out there. I like the idea of using Sade in their ads. It would give them a moody, classy feel that Cadillac needs right now.

      Reply
      1. Thank you David for pointing out the “Predator” advertisement. I’ve yet to see that one, after watching it on YouTube, I’m hooked. That is exactly what an advertisement needs to do – inject emotion. Also, as a child of the 80s, I find that ad, slick, relevant, sporty, yet gritty. Exactly what Phil Collin’s In the Air Tonight instill. (one of my favorite songs btw). 10/10 Advertisement. Come on Cadillac, you can do this.

        Reply
    2. “Eminem Super Bowl, Chrysler 200 – arguably the best car advertisement, bar none”

      Reply
    3. as much as I agree with you, I have to point out that Cadillac will never do a commercial for the XTS because they are embarrassed by it. Its like teenagers and their “embarrassing” parents. Most teens (Cadillac) will try to act cool, follow popular trends and make a lot of stupid mistakes, but even while their teen is rejecting them, most parents (XTS) still feed, house, and keep their kid alive.

      Reply
  2. Also looking at the figures, the XTS, for all the snob fanboy hate it gets, continues to dominate. That says something. Cadillac stop being retarded ,and return to being “Cadillac” and embrace what American luxury is. Another song to go with the XTS commercial, George Thorogood And The Destroyers – I Drink Alone; try something bold and see Cadillac make a big comeback.

    Reply
    1. Not drinking and driving, obviously, but after drunk in a nightclub, getting into the backseat of an XTS and relaxing the way home, like a boss.

      Reply
  3. Cadillac needs to be big powerfull, cushy and comfortable RWD cars again…..I know the CT6 isn’t it and sadly we would have to rely on fat and stubby FWD XTS for soft riding and comfort…..I thing Cadillac is a little tarnished at this point.

    Reply
  4. My idea for an ad is to link snippets of rock/pop songs with the word Cadillac. There must be dozens. Everything from Bo Diddley, ZZ Top, to Rihanna, and flash through some classic Cad models up to and including the new ones. Or maybe the evolution of the Cadillac emblem through the years. End with a panoramic shot of a CT6 motoring down a ribbon of highway toward say Monument Valley.

    Reply
    1. you should check out the Cadillac commercial “roll” from the ’03 Superbowl, IMO it is the best cadi. commercial I have ever seen.

      Reply
      1. *Also go to the Cadillac youtube channel and look and the “product videos”, even they would make for a decent commercial.

        Reply
    2. Good idea, sir. I love the creativity. There are a few fan videos that take that concept, and roll with it. The are limitless possibilities, Cadillac still has enough brand cachet to do it. The only other brand to be mentioned in various songs would be Mercedes.

      Reply
  5. Wow, JDN must be blind. This is the 3rd month in a row where XTS sales have increased and CTS and ATS sales have decreased. This month, Cadillac sold more XTS’s than both ATS’s and CTS’s combined, that tells you something. Once again the two most “american” Cadillac’s are selling like a moth*^%$cker and the failed German knock off’s are slowly sinking, just like people don’t go to a gas station to buy sushi, people aren’t going to look at an american brand if they want a German car. Right now both Buick and Cadillac are former “old person” cars that are trying to become a sports luxury brand, GM could improve sales #s for both brands if they were to market Buick as a sports luxury brand and Cadillac as an ultra luxury brand, instead of both brands being awkward “in between” brands.

    Reply
    1. Henry, it seems nearly all of us here see the obvious, as you’ve stated it. Americans want Cadillac to be Cadillac, the big, brashly styled, roomy, strongly-powered, comfortable riding, plush, high-tech electronic laden, neighborhood and highway cruisers. Not the cramped little hard-riding German-wannabe boy-toys built for test tracks. How many times does Cadillac need to learn this lesson?

      Yes – how many times do JDN and Uwe and Barra need to see that the Cadillacs that SELL are the ones with the most Cadillac values – the Escalade and the XTS? Yet they keep saying that those cars are not the future of Cadillac, and they are going to stick to the “sports sedan” remodel game-plan, whether it works or not?

      Cadillac already has a very strong image among Americans. Not everyone loves it at all age levels, but so what? There’s a major market for it, one that’s likely to get bigger as Americans age. If some people want a German car, they’ll buy German. No need to be a German wannabe when you’ve got a well-loved American classic brand. Should they sell only old Cadillacs? Of course not, keep updating the styles and technology, but keep the values of unapologetic roominess and comfort, which are not found in sports sedans.

      Somehow Barra or somebody got sold on the idea that all Cadillac needs is better marketing. Gotta move the design HQ to Manhattan. Must treat Gwyneth Paltrow to an expensive restaurant, because somehow that will give Cadillac the proper cachet with the 20 and 30-somethings. The idiotic Melody Lee approach. WRONG – pull the plug on these clowns. Cadillac as a “sports sedan” company is a failure, period. And Cadillac doesn’t need froufrou metrosexual marketing, it just needs to embrace Cadillac as an American icon. I agree with an earlier comment here that the “Roll” commercial was possibly their best ever. That was when Cadillac embraced their history, rather than trying to run away from it.

      Reply
      1. To be fair, I don’t think Barra had much to do with Cadillac’s “millennialization”, even JDN didn’t do as much damage as Uwe and Mary Lee did. Most people think that if you have a large land yacht like the old Cadillac, then it will be a slow, under-powered gas guzzler. I am on the same page with most people, and agree that Cadillac should drop the sports luxury brand image, but if and when Cadillac does decide to build “good” cars again, the cars should have some muscle. It doesnt have to be the AMG throw-you-back-in-your-seat power, but it should be a little more than a 2.0T. Cadillac could easily put a 5.3L Ecotec in to an XTS or a CT6 and get the same, if not better gas mileage. A 2017 Tahoe with the 5.3 gets 16/23 (the same as a twin turbo XTS), all while powering a car (truck) that is over 1000lbs heavier. Another point I would like to touch on is Cadillac’s demographic, right now Cadillac is targeting a demographic of 20 to 30 year olds, who will probably buy a MB or Audi, while simultaneously pushing their loyal 50 to 70 year old demographic away. Their excuse? Most of this age group will die off and they will have no customers. Well Cadillac, what about when these same people get older and want a comfortable car for when they retire? Mary Lee her self said that their demographic is the least brand loyal in history, so why would she assume that they will drive one BMW and only buy a BMW for the rest of their lives. Sorry if this turned into a long as* ramble/rant but IMO the people running who are currently running Cadillac, are complete dip$hits!

        Reply
        1. Great points Henry. I assume you mean Melody Lee, and yes Cadillac is letting her run amok with the brand, to no good end. I loved the way she said that Cadillac needs to stick to her game plan, even if they don’t start to see results for another 10 years. What a great way to give yourself 10 years of job security, with no expected job performance whatsoever. Meanwhile she’s created a situation where she gets to live the life of luxury – at GM’s expense – as part of her “branding strategy”.

          The idea that all the people who love the big, roomy, comfortable riding Cadillacs will eventually die off has never made sense to me. Do not people’s tastes and needs change as they age? Won’t there be some “new” adults to replace the ones who die off, in the older demographic? Not to mention, a lot of people who simply don’t have the money for a Cadillac when young, could very well have Cadillac money when they are older. Melody Lee wants to aim Cadillac at a very small number of people, the super-rich 20 and 30-somethings. There just aren’t that many Facebook and Google millionaires. Plus as you say, there’s no reason to believe that their tastes will remain the same throughout their lives. I can understand some rich 20-something wanting a cramped, hard-riding sports car, but by the time he or she is 55 and older, I think they’ll have that desire mostly out of their system. Arthritic bones and such are part of life, and as such the smooth comfortable rides traditionally offered by Cadillac will always be in demand, whether or not Cadillac itself continues to offer them.

          I disagree on one point though. Cadillac’s traditional “land yachts” were never underpowered. Only when Cadillac tried to deal with higher fuel prices by making smaller cars (i.e. Cimarron) did they wind up being underpowered. One of the more traditional Cadillacs in recent times was the DTS, and even the base version of the DTS had a Northstar V8 engine with lots of torque and decent HP. All versions of the DTS also had HID headlights, real leather seats, etc. – Cadillac needs to go back to having strong minimal standards like that, rather than the de-contenting they’ve been doing on some base models. A modern “Cadillac” with a weak engine, fake leather seats, halogen headlights, etc. is not a real Cadillac in my book. Not that Melody Lee would know a real Cadillac if it bit her on the behind, she’s too busy planning fashion style shows for latte drinkers, or taking Gwyneth Paltrow to the most expensive restaurants (at GM’s expense) to know anything about actual cars.

          Reply
  6. Sorry to say nobody’s listening. They know better than their customers. Watch what we give you. Drive what we offer you. The customer wants a Cadillac not a BMW, Mercedes or Lexus. A big American Cadillac. If you don’t know what a Cadillac is suppose to be listen to your former and present customers.

    Reply
  7. the Chrysler 200 is a peace of garbidge….so don’t bring the 200 up.

    Reply
  8. Wow! About 80% of sales are the Escalade, XT5 and XTS luxo-barges. Makes a good case for expanding the SUV lineup and dropping the smaller sedans.

    I have a good idea. Donate the smaller sedans (CTS and ATS) and their respective V editions to Chevrolet, who can drop in pushrod V8s instead of “more sophisticated” engines, jettison expensive/gimicky CUE, get rid of all the excess glitz and undercut the Germans on price. Then have Cadillac focus on what makes them money…even the bean counters might be happy with that idea. I certainly would.

    Reply
    1. N400 – excellent idea. Also the ATS and CTS could be sold as “Corvette” models, while still under Chevrolet. With the idea of perhaps making Corvette a separate division at some point, if all goes well. Meantime, Cadillac can be Cadillac (i.e. American luxo-barges) instead of a failing German-wannabe sports-sedan brand.

      Reply
      1. the CT6 is the flagship…. but it’s still a BMW wanabee spots sedan with A&S styling…..I wonder when we we’ll see the return of the big cushy RWD flagship with the Elmeraj styling and classic lines.

        Reply
        1. Will you buy one? Problem for Cadillac is people stopped buying cars like that 20+ years ago, and they kept making them for too long. The top sellers in the full sized luxury segment are also sporty and handle well. Bug cushy boats are so 1970s. What Cadillac needs to do is to put a modern v8 in the ct6… Give buyers options

          Reply
      2. 100% with you on Corvette. Then each respective division (Corvette, Cadillac) can focus on what it does best rather than wasting resources chasing benchmarks from the German competition.

        Better to disrupt.

        Struggling to follow is a losing battle.

        Reply
  9. Cadillac should all about big soft riding and comfort RWD land yachts….not undersized sports sedans that are BMW wanabees….the CT6 and XTS are sure not the big land yachts of the glory days….the CT6 just a large sports sedan and the XTS is just a bloated FWD rebadged Buick.

    Reply
    1. Problem is nobody’s buying big land yatchs… Luxury plus refined, sporty handling is where it’s at… Just ask audi or Porsche how their sales are doing

      Reply
  10. Watched the “ROLL” commercial. That’s more like it! Heritage. It’s important. Isn’t that why the Chinese love Buicks? Maybe they have more reverence for history.

    Reply
  11. the problem is that China like boring designs and cheap plastic.

    Reply
  12. Even though we don’t always like the same cars and features I believe we all believe that GM has improved Cadillac from an engineering aspect from where it was. I’m in my late 40s now and I remember begging to borrow my Mom’s 1985 Seville D’Elegant when I was in high school and man o man to this day I remember the 1984 Eldorado Biarritz Convertibles. I know the Cadillacs now are much more reliable and can out perform any of those “old Cadillacs”. But back then those cars were SPECIAL. Even the brochures were special..Cadillac has worked on the quality and performance but if they could just bring back the Old Cadillac panache and make these cars special too.

    Reply

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