So far, Cadillac has given us a proper reboot of “Dare Greatly” with its “Pioneers” and “Pedestal” ads it plans to show during the 89th Oscars on Sunday. While those two ads are heavy on promoting Cadillac’s past, present and future in its vehicles, “Carry” takes a different approach.
The spot takes on the current, tense relations in the United States surrounding a multitude of areas, proclaiming we are a “nation divided.”
But, it turns towards a feel-good ad quickly. Quick snippets of acts of kindness flash across the screen with the brand stating its proud to have carried a century of lovers, fighters and leaders in its vehicles, much like humanity must carry itself forward.
And, to pull things back around, the ad wraps things up by tying in Cadillac’s most recent motif by stating, “We can be one. All it takes is a willingness to dare.”
As stated, it’s a much different approach from the other two ads we’ve covered. Certainly, it’s a shot at painting the brand in a specific light; heavy on branding and message, light on advertising cars. However, as “Pioneers” and “Pedestal” for overall crowd pleasers, “Carry” is sure to provide split opinions.
But, we suppose that’s daring.
Comments
Well, I’ve seen four ads.
‘Carry’, kind of the brand ethos.
‘Pedestal’, featuring the Escala.
‘Pioneer’, which shows the past (Marilyn, Ali and Ike) the future.
The fourth, didn’t catch the title.
Basically, a new and improved Dare Greatly. New voice, new music, better film.
Still wish they wouldn’t redshirt the Escala, though.
It’s hard to come together when anytime you try to talk, somebody with a Skrillex haircut yells in your face, or maces you, or a crowd of them physically assaults you, or attempts murder via shooting without ever hearing anything you have to say. The odds seem insurmountable.
Well, I was trying to not pass judgement on “Carry” … it is what it is; these are trying times, and whether it makes sense, or resonates, of feels false – I was just staying away from that.
It’s a brand statement, trying to be positive.
Whether it’s the right message, right now – time will tell.
We’ve always been divided. Kennedy wasn’t killed because conservatives were so into Jack.
I’m honestly worried that you’re insinuating that a conservative killed JFK.
I hope you don’t soil yourself worrying. Actually that’s not true. I do hope you soil yourself worrying.
I’m putting this for the benefit of others. Because for you to say this means its a waste of time directly addressing you.
First and foremost — of course conservativeS killed Kennedy. And Bobby. And MLK. Who do you think killed them? Bleeding heart liberals? LOL. Can’t have it both ways. Oh, and yeah, I’m not buying the absurd fiction that each of these were lone gunmen nutjobs. Maybe if Republicans were being killed left and right as well, sure, but they weren’t.
What happens at this moment is a conservative dismisses all this as ‘conspiracy theorist’. They do this because the facts don’t look so good for them.
Let’s discuss that term ‘conspiracy theorist’. It’s a dismissive label. It infers a person who —
1. Never believe anything they are told.
2. Believes patently ludicrous things (tin foil hat)
3. That they believe all conspiracy theories.
4. That they believe every aspect of any single conspiracy theory
This is a simpleton’s way of dismissing objective reasoning. Saying the words ‘Tin Foil Hat’ and ‘Conspiracy Theorist’ are lazy. You don’t ‘win’.
Regarding JFK’s Assassination. An act I consider a worse terrorist attack than 9/11. It’s worse because fools are still walking around pretending the Warren Report makes sense. Too many details make zero sense.
Now, you see, the person in my position is excepted to break down the entire thing and explain away every last detail and then and then explained what REALLY happened. In fact I do not have to refute everything. Or present a theory out of thin air. I only need to pull a few cards out of the house of cards.
Believe it or not, conspiracy critic, you already think exactly this way. You already dismiss reasonably ideas that house weak ideas within. Every day. “Daddy? Can I go to the prom?” Sure. “With that boy covered in tattoos?” Nope.
Suppose I wanted to sell you an amazing GM car. And so I pitched it to you. It’s this, it’s that. If during my pitch I say one or two RED FLAG facts — you’ll soon abandon my pitch as weak. Suspect. You’ll reject my line of reasoning — even if a lot of it makes sense.
For instance. A 4×4 Truck. I tell you it’s amazing. Gets great mileage. Has a half gallon gas tank. Is fantastic in snow and rain. Lacks a front seat. Comes in any color you want. Has a sun roof. Great price too.
You’re not buying that truck, are you? Why? Because of RED FLAGS. “Did he say it only has a half gallon gas tank?!? But then how could you get anywhere in it? And no front seat?!? WTF is that all about?!?”
This is how any sound thinking person can reject the Warren Report as fiction. Not utterly fiction. Not wall to wall fiction. Of course it’s full of facts. But there are some RED FLAG facts that render it as rubbish.
1. After Oswald was arrested, Jack Ruby shot him before he got into a court. Or before a lawyer. Why? Ruby claims out of devotion to the first lady. If you actually believe that you need to adjust YOUR tinfoil hat. Obviously Oswald was silenced in fear of what he might say. After all —
2. — he had already stated before the press that he was a ‘patsy’. A patsy demonstrates conspiracy. When he said this he could have been lying. Sure. When Ruby ended him Ruby basically demonstrated Oswald was very likely correct. There’s no other motivation. Ruby was no fan boy of the Kennedys.
3. Oswald was interrogated for 12 hours. No recordings. No notes. No lawyer present. If you can’t see the problem there you can’t have it explained to you.
4. The Presidential Limo was briskly cleaned up and restored. Ever watch a detective show on TV? Ever see a murder crime scene? No one’s allowed to touch it. Why again? Because someone could tamper with evidence. To ‘clean up’ the limo so quickly was not only suspect but illegal. It’s tampering with a crime scene. If you can’t see that YOUR tinfoil hat is covering your eyes. Similarly —
5. — Kennedy’s body was illegally removed from that Texas hospital. It’s illegal to move the body because of tampering with evidence.
Folks who scoff at people like myself who reject the Warren Report as fiction invoke Occam’s Razor. “Usually the simplest explanation for something is the explanation.” They say that since all evidence points to lone gunman Oswald he probably did it alone.
But, you see, I can use Occam’s Razor too. Again, what is the simplest explanation for Ruby killing Oswald before a trial began? TO SILENCE HIM. Thank you.
And (back to the top) what is the simplest explanation for Jack, Bobby, and MLK being murdered? Political assassination. Right? By whom? The people who supported them? I don’t think so.
Conservative interests assassinated progressive people. It’s as plain as that.
I don’t believe in UFOs. I don’t believe in chem trails. I do believe the cold vaccine is a scam but that many vaccines are needed and do their job.
John,
All of your facts point to Lyndon, not some ethereal conservative figure. Lyndon owned Texas and had connections both far and wide and high up. Lyndon ordered the car to be cleaned and promptly rebuilt. He ordered the Warren Commission Report and controlled it’s production to forestall other investigations. Lyndon had the most to gain; he gained the presidency and Lyndon would’ve wanted to stop Bobby.
I find this commercial very inspirational. Most of us are Americans and after all we are in this together.
I think this goes hand and hand with the lebron james commercial about everybody being treated the same way!
Boycott Cadillac until they come to their senses đŸ˜‰
Boycott Cadillac for what reason?