Buick Verano deliveries in the United States totaled 410 units in January 2017, a decrease of 85.7 percent compared to the 2,859 units sold in January 2016.
Sales Numbers - Buick Verano - January 2017 - United States
| MODEL | JAN 17 / JAN 16 | JANUARY 17 | JANUARY 16 |
|---|---|---|---|
| VERANO | -85.66% | 410 | 2,859 |
In Canada, the Verano recorded 304 deliveries in January 2017, an increase of 15 percent compared to January 2016.
Sales Numbers - Buick Verano - January 2017 - Canada
| MODEL | JAN 17 / JAN 16 | JANUARY 17 | JANUARY 16 |
|---|---|---|---|
| VERANO | +15.15% | 304 | 264 |
The GM Authority Take
Sales are down since GM discontinued the Buick Verano in the North American market in 2016.
Meanwhile, an all-new, second-generation Verano was launched in China, and a high-performance GS variant of that model was spotted undergoing testing at GM’s Milford Proving Grounds in September 2016. This turn of events casts hope that the second-gen Verano will make its way to North America at some point in the future.
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Reporting by Francisco (Frankie) Cruz. GM Authority Take analysis by Alex Luft.
Comments
Instead of cancelling Verano, maybe Buick should be looking north and seeing why the Verano is such a good seller in Canada. Yeah, the Canadian market is different in some ways, but when a product is successful in another market, low sales in one market are an opportunity, not a problem to be swept under the rug by cancelling it.
GM proves once again that they have their heads up their Butts.