Buick has built one hell of a comeback story the past few years. Not only have sales been on the uptick overall, but quality and reliability have risen to new heights with the brand’s latest portfolio of products.
This is in no small part thanks to the industry’s shift to crossovers, in which Buick beat many to the punch with the Encore. While Buick LaCrosse and Regal sales continue to slump, Encore and Envision sales continue to post healthy gains. And the Enclave, which will see a full redesign this year with the 2018 Buick Enclave, has carried the crossover torch for nearly 10 years since its debut.
So, how is Buick feeling about its three-prong crossover strategy?
“We’re feeling pretty happy and healthy with our range of three here in the U.S.,” Buick spokesman, Stuart Fowle, said.
With the brand’s self-proclaimed “whitespace” filling out, Fowle did not comment on whether the brand would look to chase a new niche like it has done in the past with the Encore, Cascada and even the Verano.
However, whispers have told us plenty of times we will see a 2018 Buick Regal wagon, likely to be called the TourX. It may be the next place Buick aims to cover as a niche since its CUV lineup is more solid than ever.
Comments
Since the Verano is being discontinued at the Orion plant, I would love to see GM/Buick bring the Encore to Orion and have it manufactured in the USA along side the Chevrolet Sonic. I realize there might be an issue with costs, but I thought the same negotiations with the UAW that made it possible for the Sonic to be built here could also be applied to the Encore. (??)
Still very disappointed the Verano is going. I was waiting for the update after the cruze and was ready to buy , only to hear it was being discontinued. This was after reading it was one of the most reliable sedans in America . The Verano should have been updated and let the Regal go . Big cars are mostly dead . greater volume could have been had with sporty Buicks in the Verano / Regal platform sizes. Still considering buying a left over 17 if i could find the 2l turbo
Buick also needs to assemble their car in the USA. if the envision was assembled in the USA we would have one . if the enspire is in the works maybe that will be made here
Well since they are happy with the crossover line-up and they have the sedan covered. How about producing the Avista then.