Buick has built one hell of a comeback story the past few years. Not only have sales been on the uptick overall, but quality and reliability have risen to new heights with the brand’s latest portfolio of products.
This is in no small part thanks to the industry’s shift to crossovers, in which Buick beat many to the punch with the Encore. While Buick LaCrosse and Regal sales continue to slump, Encore and Envision sales continue to post healthy gains. And the Enclave, which will see a full redesign this year with the 2018 Buick Enclave, has carried the crossover torch for nearly 10 years since its debut.
So, how is Buick feeling about its three-prong crossover strategy?
“We’re feeling pretty happy and healthy with our range of three here in the U.S.,” Buick spokesman, Stuart Fowle, said.
With the brand’s self-proclaimed “whitespace” filling out, Fowle did not comment on whether the brand would look to chase a new niche like it has done in the past with the Encore, Cascada and even the Verano.
However, whispers have told us plenty of times we will see a 2018 Buick Regal wagon, likely to be called the TourX. It may be the next place Buick aims to cover as a niche since its CUV lineup is more solid than ever.